[FUEL] Vantage Point – Your Ideal Client’s Point of View

By Dawn Shuler Some time ago, a former client explained to me what happens when some relationships end. She said it’s like walking with someone along a path. You both can see the same thing because you’re looking at the landscape from the same vantage point. You have a commonality. Then, the two of you come to a river and stop. The paths diverge. You can either cross the river or continue along the river on this side. Your path takes you across the river. The other person, though…. her path is different. She can’t or won’t or doesn’t need to cross the river to the other side. So, there you are… on one side of the river, while your former companion on the journey is on the other side. And she can’t see what you see, because her vantage point is different. The problem is when the person who
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