[FUEL] How to Create an Amazing New Customer Experience

By Dawn Shuler You know what the most important thing about a new sale is? What happens AFTER the sale. Whether you sell flowers, watches, subscription boxes, coaching, healing services, or anything else in between, you need a strong onboarding process and new customer nurture campaign. Why? Well, because it costs five times as much to attract a new customer than to keep an existing one. Here’s another statistic: the probability of selling to an existing customer is 60-70%, while the probability of selling to a new prospect is 5-20%. (Source: http://www.invespcro.com/blog/customer-acquisition-retention/) What that means is that loyal customers are more likely to buy again and again, and it’s cheaper to sell to them than to try to sell to a brand-new person. The best way to make a customer a loyal one is to start out strong from the get-go with a clear onboarding process and a delightful customer
Read More

[FUEL] Top 10 Duties of a CEO (Are you doing these?)

By Dawn Shuler Nowadays, it’s easy to start your business, find resources to help you, attend networking events in all shapes and sizes, and use online tools to market and run your business. The drawback is that there are a lot of small business owners out there who are really glorified service providers or hobbyists. And they’re missing out on running and growing a true business. They need to be CEOs, not worker bees. How does that land for you? Do you consider yourself a CEO, or does that word seem too big to describe you? Do you run your business consciously and intentionally, or do you let it run you? A CEO of a business runs the business, whether it’s for a company of 1 or 1000. Here are the top 10 duties of a CEO. 1. The CEO knows the Deeper Why. More than likely, she started her
Read More

[FUEL] The Importance of Having Fun

By Dawn Shuler Business owners tend to be busy people. If your business is small, and even if you have a team (smart you!), you’re probably still pretty darn busy. There’s always more to do. Another networking meeting to attend. Another prospective client to call. Another program to design. Another marketing campaign to launch. More reports to run. The constant administrative work to do. Feel drained yet? Yep. That’s the problem. There is always more to do. You will not ever get to the end of your to-do list. Never. So give up on that dream that if you just work hard enough, work a little longer, find things to motivate you, set the timer, put your head down and push forward that you’ll get it all done. That’s the quickest way to burnout. You need fun in your life!! More fun = a happier life = a happier business
Read More

[FUEL] 3 Simple Steps for Entrepreneurial Success

One characteristic that seems to be universal for entrepreneurs is that we have ideas. Not just an idea here or there, but a TON of ideas. Ideas every day. Multiple ideas in a day. You probably understand that you can’t act upon and bring to fruition every single idea. You have to be selective. Some ideas will work; others won’t. So, then you are stuck in a dilemma: do you take action or not? Not all ideas are worthy of taking to their end game, but how do you figure out which ideas are worthy? And so you might stay stuck, and you may not follow many ideas at all. Your success as an entrepreneur depends upon your continual growth, evolution, and forward movement. And your ideas are how that growth, evolution, and movement manifest. Here’s my simple Success Plan for Entrepreneurs: Have an idea Act upon said idea Follow
Read More

FUEL] What to do when things don’t seem to be going well

By Dawn Shuler We all have those times when we are in the zone, when it’s all going well. We score the big client. We fill our programs. We get amazing feedback from an article we wrote that tells us we’re on the right path. The kids are good, the team won, the tea shop has your favorite tea in, and all the traffic lights are green. Life is damn good. And then there are the days where it doesn’t go quite so well. You get letters from the IRS regarding an issue that you’ve been corresponding with them for months, and when you call, their system is down. (And this is after waiting on hold for 30 minutes.) Your kid is sick. The thunderstorm caused the electricity to go out, and you lost all your changes. The marketing call you make falls flat. The hot “yes” for your program
Read More

[FUEL] 9 Pieces You Need for a Successful Business

By Dawn Shuler According to an article in Forbes in 2013, there were almost 28 million small businesses in the United States, and over 22 million of those were self-employed with no additional payroll or employees.  Over 50% of the working population (that’s about 120 million people) works in a small business.  And the last statistic for now: small businesses have generated over 65% of the net new jobs since 1995. So, seems like a small business is the way to go, huh? Well, you need a little more than the proverbial shingle.  As I coach and consult with small business owners in creating successful businesses, we cover several areas of business: administrative, list-building, lead generation, marketing, creation and development, training, revenue generation, credibility and visibility, and financial tracking. It occurred to me that that the big graphic can be broken down into more manageable pieces: the pieces you need
Read More