[FUEL] How to Get People to Open Your Emails

By Dawn Shuler The Internet is a wonderful thing. It allows us to connect with people all over the world, get great information and resources, and do business. And in so many venues: social media, email, online communities… But our inboxes fill up with email after email after email. Typically, we open non-family emails (okay, maybe we automatically delete some family emails, too. I mean, how often can we really hear about Aunt Martha’s trials and tribulations with the neighborhood dog?) for two reasons: 1. We love the person and are avid followers or 2. The subject line is so compelling that we have to open. Here’s a little test: which ones do you automatically delete? Why? Which ones do you automatically open? Why? We’re talking about big picture/long term strategy vs. short-term tactics to employ right here right now. First, big picture. To get people to love you and
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