[FUEL] What the No’s are really telling you

By Dawn Shuler If you’re doing your job as a business owner, then you’re constantly prospecting. You meet people at networking events; you follow up. People sign up for Discovery Sessions through your website; you hold those Discovery Sessions. You meet people for face-to-face meetings; you follow up. You make phone calls. You send personal emails. You create an online marketing campaign. And sometimes you get No’s. I won’t kid you. No’s suck. They can make you feel like you don’t know what you’re doing, that you’re not good enough, that you’re not worthy. You might even start rethinking your entire business model and life as an entrepreneur. I invite you to think about any No’s you’re getting a bit differently. No’s can be a gift. Actually, I’ll state that differently: They ARE a gift, and here’s why. No’s help you get clarity around your ideal client. If you really
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