[FUEL] How to Get People to Open Your Emails

By Dawn Shuler The Internet is a wonderful thing. It allows us to connect with people all over the world, get great information and resources, and do business. And in so many venues: social media, email, online communities… But our inboxes fill up with email after email after email. Typically, we open non-family emails (okay, maybe we automatically delete some family emails, too. I mean, how often can we really hear about Aunt Martha’s trials and tribulations with the neighborhood dog?) for two reasons: 1. We love the person and are avid followers or 2. The subject line is so compelling that we have to open. Here’s a little test: which ones do you automatically delete? Why? Which ones do you automatically open? Why? We’re talking about big picture/long term strategy vs. short-term tactics to employ right here right now. First, big picture. To get people to love you and
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[FUEL] What the No’s are really telling you

By Dawn Shuler If you’re doing your job as a business owner, then you’re constantly prospecting. You meet people at networking events; you follow up. People sign up for Discovery Sessions through your website; you hold those Discovery Sessions. You meet people for face-to-face meetings; you follow up. You make phone calls. You send personal emails. You create an online marketing campaign. And sometimes you get No’s. I won’t kid you. No’s suck. They can make you feel like you don’t know what you’re doing, that you’re not good enough, that you’re not worthy. You might even start rethinking your entire business model and life as an entrepreneur. I invite you to think about any No’s you’re getting a bit differently. No’s can be a gift. Actually, I’ll state that differently: They ARE a gift, and here’s why. No’s help you get clarity around your ideal client. If you really
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[FUEL] 5 Simple Ways to Make Progress with Your Marketing

By Dawn Shuler Running an online business requires a ton of marketing… even some things you might not consider marketing. Article writing, blogging, social media updates, sales page copy, campaign emails, video scripts, networking elevator speeches, bios… It can be overwhelming when you think about it. Sometimes it even seems easier to just not do anything. Here are five strategies to help you simplify your marketing plans – and to make sure you continue to market! The first – and the key to any project – is to break down your marketing into bite-sized small pieces. Then, take one task at a time. And if you’re a list maker, then each of those pieces is an individual task – much nicer to your psyche as you try to get things done, and you get to cross off those to-do items more often! If you have graphics (or other pieces) to
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[FUEL] The Ins and Outs of a Product Launch

By Dawn Goldberg You’ve spent weeks, maybe even months, writing your new eBook or home study system. You brought on a graphics designer to make sure your product rocks the casbah. You’re even ready with a fulfillment company to print the CDs, DVDs, and workbook. You give a sigh of relief… you’re done. Uh, no, you’re not. Now, you have to market the thing that you’ve just spent weeks and months developing. You’re not anywhere near being done. What most entrepreneurs and people who market their businesses online don’t always remember to account for is that marketing a product is as a big a project with as many moving parts as creating the thing in the first place. While “build it, and they will come” worked in the movie Field of Dreams, it doesn’t quite work that way in the online real-world field. Ideally, you plan out the development of
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[FUEL] Will the Real You Please Stand Up and Market

By Dawn Shuler You’re a business owner in your particular field (coach, consultant, healer…), and like it or not, there are thousands of people in your industry. Notice I didn’t say, “There are thousands of business owners just like you” because that’s not true. However, if you present yourself like everyone else or play it safe in your marketing, then you might as well be just like everyone else. The key to attracting high quality clients and to having a profitable business is to stand out from the crowd. You do that in two ways: Market authentically Reveal the true you The cool part is that both those things go together. If you’re truly marketing authentically – what feels right, what you believe in, what you stand for, what you’re passionate about, what services you offer that really solve problems – then it’s going to reveal the true you. And
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