[FUEL] Lifecycle of a Project – Four Phases and Challenges of Each Phase

By Dawn Shuler We all have projects, and as creative entrepreneurs, boy-oh-boy, do the project possibilities multiply! (I’ll talk later about all those unfinished projects. 🙂 If you’re getting that itch again to create something new, take a look at the four phases of a project to see what it is that really jazzes you. It may be that you love one phase over another, and THAT is what has you starting new projects again and again. Phase 1: Design – For most entrepreneurs, this is the fun part. This is the whole reason you probably have dozens if not hundreds of project ideas. It’s that idea of possibility… what can you create? What’s needed? How can you bring your amazingness into the world through this specific thing? Oh, it’s a wonderful thing to dream of creation! Think of the Design phase as the asking questions phase: What is it?
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[FUEL] Will the Real You Please Stand Up and Market

By Dawn Shuler You’re a business owner in your particular field (coach, consultant, healer…), and like it or not, there are thousands of people in your industry. Notice I didn’t say, “There are thousands of business owners just like you” because that’s not true. However, if you present yourself like everyone else or play it safe in your marketing, then you might as well be just like everyone else. The key to attracting high quality clients and to having a profitable business is to stand out from the crowd. You do that in two ways: Market authentically Reveal the true you The cool part is that both those things go together. If you’re truly marketing authentically – what feels right, what you believe in, what you stand for, what you’re passionate about, what services you offer that really solve problems – then it’s going to reveal the true you. And
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