[FUEL] How to Create an Amazing New Customer Experience

By Dawn Shuler You know what the most important thing about a new sale is? What happens AFTER the sale. Whether you sell flowers, watches, subscription boxes, coaching, healing services, or anything else in between, you need a strong onboarding process and new customer nurture campaign. Why? Well, because it costs five times as much to attract a new customer than to keep an existing one. Here’s another statistic: the probability of selling to an existing customer is 60-70%, while the probability of selling to a new prospect is 5-20%. (Source: http://www.invespcro.com/blog/customer-acquisition-retention/) What that means is that loyal customers are more likely to buy again and again, and it’s cheaper to sell to them than to try to sell to a brand-new person. The best way to make a customer a loyal one is to start out strong from the get-go with a clear onboarding process and a delightful customer
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[FUEL] Claim Your Message – 5 Exercises to Create Your Compelling, Powerful Message

By Dawn Shuler Your message – your brand, if you will – is crucial to your business. This message encapsulates who you are, what you do, and who you do it for… along with housing your uniqueness. Everything follows from that core statement. This message is woven through your elevator speech, your website copy, the topics you speak on, your social media updates. Here’s the thing: if you can’t speak concisely, powerfully, and clearly about who you are and what you do, people won’t know what you do! Case in point: as I’ve been talking to more and more people about my evolving direction as a business coach and strategist, people who have known me for years go, “Oh, really? I thought you helped people write fiction books.” OR “Don’t you teach grammar and writing?” Well, not really. (I did teach writing classes, but that was years ago. And I
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