[FUEL] How to Create an Amazing New Customer Experience

By Dawn Shuler You know what the most important thing about a new sale is? What happens AFTER the sale. Whether you sell flowers, watches, subscription boxes, coaching, healing services, or anything else in between, you need a strong onboarding process and new customer nurture campaign. Why? Well, because it costs five times as much to attract a new customer than to keep an existing one. Here’s another statistic: the probability of selling to an existing customer is 60-70%, while the probability of selling to a new prospect is 5-20%. (Source: http://www.invespcro.com/blog/customer-acquisition-retention/) What that means is that loyal customers are more likely to buy again and again, and it’s cheaper to sell to them than to try to sell to a brand-new person. The best way to make a customer a loyal one is to start out strong from the get-go with a clear onboarding process and a delightful customer
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[FUEL] Top 10 Duties of a CEO (Are you doing these?)

By Dawn Shuler Nowadays, it’s easy to start your business, find resources to help you, attend networking events in all shapes and sizes, and use online tools to market and run your business. The drawback is that there are a lot of small business owners out there who are really glorified service providers or hobbyists. And they’re missing out on running and growing a true business. They need to be CEOs, not worker bees. How does that land for you? Do you consider yourself a CEO, or does that word seem too big to describe you? Do you run your business consciously and intentionally, or do you let it run you? A CEO of a business runs the business, whether it’s for a company of 1 or 1000. Here are the top 10 duties of a CEO. 1. The CEO knows the Deeper Why. More than likely, she started her
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[FUEL] Top 10 Things Entrepreneurs Are Grateful For

By Dawn Shuler Owning your own business is a gift and sometimes a challenge. Well, maybe more often a challenge than not. There are plenty of things that you have to work around, take into account, plan for, and adapt to. And… there are many things for which entrepreneurs have to be grateful. Here are a handful. 1. Ideas. Yes, so many ideas, possibilities, lovely potential can be the bane of an entreprenur’s existence, but it’s also the beautiful conundrum. Bright shiny object can actually turn into THE idea. 2. Teams. As an entrepreneur, we tend to be off and running with all those ideas (see #1), and since we have to do a little due diligence, it’s awfully easy to fall into I-can-do-it-myself mode. Hence, teams are our saving grace. They keep us sane, profitable (no more doing our non-genius and non-excellence work), and from being the bottleneck. 3.
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[FUEL] The Difference Between Wants, Needs, and Immediate Needs

By Dawn Shuler As a business owner, your job is to meet the needs of your target market. Easy peasy. Well, the problem comes into play when you have to deal with what your target market wants – what they believe they need. That’s key… what they believe they need and want. Sometimes what your market wants and what you know they need may not be the same. To be a smart business owner, you need to find the intersection between what your target market believes they need with what you offer. That intersection is the product or service you sell that solves their problems and meets their needs. Here’s an example. I have a colleague whose business is providing financial foundation for children so that they grow up to be savvy financial adults. Her market is parents: “Hey, wouldn’t it be good if you could teach your child some
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[FUEL] 3 Simple Steps for Entrepreneurial Success

One characteristic that seems to be universal for entrepreneurs is that we have ideas. Not just an idea here or there, but a TON of ideas. Ideas every day. Multiple ideas in a day. You probably understand that you can’t act upon and bring to fruition every single idea. You have to be selective. Some ideas will work; others won’t. So, then you are stuck in a dilemma: do you take action or not? Not all ideas are worthy of taking to their end game, but how do you figure out which ideas are worthy? And so you might stay stuck, and you may not follow many ideas at all. Your success as an entrepreneur depends upon your continual growth, evolution, and forward movement. And your ideas are how that growth, evolution, and movement manifest. Here’s my simple Success Plan for Entrepreneurs: Have an idea Act upon said idea Follow
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