[FUEL] 5 Pillars of Enhanced Employee Engagement

For many of us small business owners and entrepreneurs, we started our business from a deep core and purpose. Heck, even companies that are huge today started out small, and probably from some spark of passion. That spark, that purpose, is what I call the Deeper Why. We all have it personally, even if some of us search to clarify exactly what that it is. And companies have it (or they should, in my opinion). While I could maintain that most business owners and CEOs know their Deeper Why, what about all the employees and team members. Do they know the company’s Deeper Why? I contend that when everyone on board understand the Deeper Why of a company and their particular part in it, they’ll be more engaged, more inspired, and more likely to root for the company they’re working for, and not be some mopey employee who just shows
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