[FUEL] Top 10 Duties of a CEO (Are you doing these?)

By Dawn Shuler Nowadays, it’s easy to start your business, find resources to help you, attend networking events in all shapes and sizes, and use online tools to market and run your business. The drawback is that there are a lot of small business owners out there who are really glorified service providers or hobbyists. And they’re missing out on running and growing a true business. They need to be CEOs, not worker bees. How does that land for you? Do you consider yourself a CEO, or does that word seem too big to describe you? Do you run your business consciously and intentionally, or do you let it run you? A CEO of a business runs the business, whether it’s for a company of 1 or 1000. Here are the top 10 duties of a CEO. 1. The CEO knows the Deeper Why. More than likely, she started her
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[FUEL] What the No’s are really telling you

By Dawn Shuler If you’re doing your job as a business owner, then you’re constantly prospecting. You meet people at networking events; you follow up. People sign up for Discovery Sessions through your website; you hold those Discovery Sessions. You meet people for face-to-face meetings; you follow up. You make phone calls. You send personal emails. You create an online marketing campaign. And sometimes you get No’s. I won’t kid you. No’s suck. They can make you feel like you don’t know what you’re doing, that you’re not good enough, that you’re not worthy. You might even start rethinking your entire business model and life as an entrepreneur. I invite you to think about any No’s you’re getting a bit differently. No’s can be a gift. Actually, I’ll state that differently: They ARE a gift, and here’s why. No’s help you get clarity around your ideal client. If you really
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