[FUEL] Top 10 Things Entrepreneurs Are Grateful For

By Dawn Shuler Owning your own business is a gift and sometimes a challenge. Well, maybe more often a challenge than not. There are plenty of things that you have to work around, take into account, plan for, and adapt to. And… there are many things for which entrepreneurs have to be grateful. Here are a handful. 1. Ideas. Yes, so many ideas, possibilities, lovely potential can be the bane of an entreprenur’s existence, but it’s also the beautiful conundrum. Bright shiny object can actually turn into THE idea. 2. Teams. As an entrepreneur, we tend to be off and running with all those ideas (see #1), and since we have to do a little due diligence, it’s awfully easy to fall into I-can-do-it-myself mode. Hence, teams are our saving grace. They keep us sane, profitable (no more doing our non-genius and non-excellence work), and from being the bottleneck. 3.
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[FUEL] 8 Tips to Make the Time to Work ON Your Business

By Dawn Shuler No matter how much you love your business and what you offer, unless you’re terribly disciplined or have deadlines, your default activity is rarely to do what you “should” do: work ON the business, make those follow-up calls, rewrite the copy for the website, apply for the keynote speech, etc. Heck, you “should” be scheduling that time and blocking it to get those big tasks done. By “big,” I mean the stuff that’s going to move your business ahead, establish you as an expert at a bigger level, bring in more money. What I’ve seen many a client and business owner do (and I’m guilty of it myself at times) is to actually schedule that time (yay!), but then quickly and almost gleefully give away that time to something else: a client who calls with an emergency, the email that just landed in the inbox two seconds
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[FUEL] Claim Your Message – 5 Exercises to Create Your Compelling, Powerful Message

By Dawn Shuler Your message – your brand, if you will – is crucial to your business. This message encapsulates who you are, what you do, and who you do it for… along with housing your uniqueness. Everything follows from that core statement. This message is woven through your elevator speech, your website copy, the topics you speak on, your social media updates. Here’s the thing: if you can’t speak concisely, powerfully, and clearly about who you are and what you do, people won’t know what you do! Case in point: as I’ve been talking to more and more people about my evolving direction as a business coach and strategist, people who have known me for years go, “Oh, really? I thought you helped people write fiction books.” OR “Don’t you teach grammar and writing?” Well, not really. (I did teach writing classes, but that was years ago. And I
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[FUEL] How to run your business badly – Case Study

By Dawn Shuler Recently, I’ve had a run-in with a vendor providing a service to my company. I contracted with this business almost a year ago for a service she’s going to provide in the upcoming weeks. She emailed me a couple of weeks ago to tell me that she has to cancel our arrangement due to some work she has to have done in her business. Note that we’re talking about scheduling something 7-8 weeks before our contracted date. Valuing connection and communication, I called her to talk this through. I called every day for three days in a row and left messages. She did not call me back. Because we have a contract, I got in touch with my lawyers to see what we needed to do, and we’re looking at our legal options. She has finally gotten in touch with me, but the situation is still unresolved.
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