I’ve worked with hundreds of people over the years in a variety of ways:  coaching, speaking, consulting, training, facilitating…


Here’s what a few of them had to say about working with me.

"Dawn and I have done a lot of work on refining my business systems and marketing copy. I had done a lot of training with other teachers and had a good base started for my business. But Dawn's systems-oriented mind is really helping me take each part of my marketing and business and refine it. Dawn's encouraging feedback on my weekly accountability emails has been really helpful, as have just taking the time to write a detailed reflection on how I'm doing for the week. I've also really appreciated the monthly Just-Write Virtual Writing Workshops to have focused time for writing in community."

"Where do I start...Dawn is amazing! I chose to work with Dawn after learning about her approach on using systems to distribute all the content we hold in our heads and hearts. When I knew it was time to launch my Hustle with Heart coaching business, and all the content I had to share needed the right places to go, I chose Dawn as my coach to break things down into bite-sized pieces so I can accomplish things in a "floaty downstream" action way.

She helped me get clear on my purpose and my message ("my beacon"), then step by step coached me through harnessing the right social media platforms in the right way to share that message.

Today, 60 days after we started, I've got my daily message in place, I've built my website, have my podcast ready to launch, and am crystal clear on where to put my action and effort. I most love Dawn's calming presence, encouragement of me staying true to my message and letting that be my beacon, and her willingness to share her screen and walk me through the technical steps of things. She reminds me to stay aligned to my purpose and my beacon, and that I am making progress toward reaching those that need what I have to provide. THANK YOU, DAWN!!!

"Dawn immediately touched my heart from the moment of our first conversation. She is authentic, warm, cheery and caring. I had the pleasure of being coached by a special someone that is connected and true to her Self. Her end result is always the same; for her clients to speak their inner voice. She regularly stated that every one of us has something important to share with the world. We just have to find a way to let it out without judgment and criticism. Dawn was my way of allowing the message to surface and let it go through writing.

Dawn gave me generous and much needed support and guidance to dig deeper, and still continue to be true to myself. We quickly gloss things over when deep issues arise, not wanting to face them, but Dawn continued to encourage me and always expected me to do my best. She challenged me to see things differently and to believe in my message, as well as the writing process.

Dawn’s coaching empowers and challenges you to work deep; to find the core of your thoughts; to hear your voice; and to authentically be who you really are. Her process of writing is very healing. I highly recommend Dawn for the novice to the advanced. She gave me the confidence and trust to believe in me. Thank you, Dawn. I bless you for all you have done to help me."

Desiree Leigh Thompson, Ph.D

"Prior to meeting Dawn, I was struggling with maintaining organization in my business and was constantly feeling overwhelmed. I was juggling too many things at once and trying to do it all at the same time. This, of course, left me feeling drained at the end of the day and even though I was constantly ‘busy,’ I realized that I really hadn’t been productive at all or gotten close to everything done that I needed to.

When I heard Dawn speak at a networking event about developing ‘Sacred Systems,’ I was immediately interested in setting up a call with her. During our call she really helped me to home in on what where I need to focus my time and energy in my business and gave me definite actionable steps that I needed to start implementing to create more order in my business.

Dawn helped show me that by putting off the things that I don’t enjoy doing that are not in my Zone of Genius, but NEED to be done, it was eating up my energy. I have started setting aside blocks of time to complete the tasks that need to be done by me, and delegating the rest. I am much more protective of my time and energy and am looking at ways that I can systematize all aspects of my business and life so I can be much more productive while still leaving time for the important things like family and fun!

Dawn truly has a gift at what she does and if you are struggling with overwhelm or disorganization in your business, or just need some guidance on how to create an amazing customer experience, I would highly recommend her. She will be like a breath of fresh air in your business!"

Dr. Stacy Snow, PT, DPT

"Dawn's Smart Business Strategy Session was exactly what I needed to take my business to another level. She helped me brainstorm and implement the systems that have allowed me to increase revenue and create programs and incentives that my clients really want!

After working with Dawn, I felt more confident about what I was offering and how to offer it, and felt empowered to take the steps I needed to get unstuck and soar. Her combination of intuitive, soulful and smart business strategy really worked for me." 

Laura Di Franco, MPT

"Before I started working with Dawn, I was struggling with how to revise the message on my association website. I felt it wasn't focused on what was best for my audience of virtual assistants. Once Dawn reviewed my content, she asked me to describe what I ultimately wanted visitors to do. Then she gave me some ideas around how to share that message and craft the content. As a result of Dawn's coaching, my association members have gotten engaged and helped with the new design. I have learned to keep asking 'what's in it for them' as I continue working on the site. Dawn is exactly what I needed -- an impartial set of eyes!"

"Coaching with Dawn was more than I expected. There was support for me as well as the sharing of techniques that were specific to me. Not only me personally in a broad sense, but also specific to where I was in my process. There were times when I would end our conversations having not only come to a realization about a problem or dilemma that I had not been aware of that was holding me back, but also with the solution to that dilemma. Things that I know, looking back, would have taken me weeks or months to work through, I was able to identify and problem solve after one session.

I had not acknowledged the extent to which my negative self-talk got in the way of my productivity and creativity. Dawn's gentle but firm approach was ceaseless in guiding to that awareness and encouraging me to take a more positive approach, not only to my project, but to myself. At this point, I am more supportive of myself and the creative process.

There were times in talking with Dawn that I already had all the answers; it just took the trust in the relationship that she built with me to confirm those answers. It's like talking through a situation with a best friend that you trust to tell you the truth that you already know. As a result of those experiences, I now trust myself more and spend less energy second guessing and more on just enjoying the process.

As a result of coaching with Dawn, I am going to finish the project that she helped me with. I realize now that my biggest enemy is my time/schedule and not some inherent weakness in my abilities."

Dessie Z.
Prunedale, California

"Thank you for an amazing coaching session today, Dawn! We really got a lot accomplished in one session, and I feel motivated plus focused to take the actions steps to move forward. You certainly are the 'Systems Whisperer' - you 'whispered' the systems I needed right out of me, unique to me."

Rosemary Bredeson

"Working with Dawn was one of the best decisions I made when writing a sales page for an upcoming event. As a writer, I thought I had written great content, but with Dawn’s creative insight, I found a much more successful way to communicate the event. She coached me topic by topic and line by line by asking probing questions and offering much more productive solutions. Because of my work with Dawn, I have been able to use those same strategies to create quality content for other sales pages and blog posts. Not only is she super knowledgeable, but Dawn is one of the nicest people I have ever worked with. She encourages you to stretch yourself and your communication to a whole new level."

Esther Hughes

"The Creating Content and Writing Retreat was exactly what I needed. It was a great mixture of deep purposeful activities and time to work on my writing projects. I left feeling accomplished, rejuvenated, and re-energized about my work in the world. And, I'm still inspired by the amazing array of women that came to the retreat."

"Dawn has a gift for communicating the need to be clear about your message and who you are serving. I have found this advice helpful in defining my niche market and as a result, I have gained clarity in my communication of my larger mission."

"Thanks to the Essentials Series, I understand the relationship between the different types of content that contribute to successfully marketing my business and providing value for my tribe. And the repurposing module? Wow. Who knew that I could take a piece of writing and expand it into a larger information product, or contract it into the tiniest Tweet? It's so exciting to know that if I'm feeling short on creative ideas, I don't have to look any further than what I've already written to find inspiration and source material. Priceless!!"

"I just wanted to check in and tell you how thankful I am for your guidance, support and warmth!! You are a light unmatched by any other!"

Arion Long

"With Dawn's wise counsel, expertise and coaching, I've shifted from "I can't write" to "I'm a writer, who knew?!" Under her guidance, I've successfully co-authored a chapter in a published book, drafted all my website copy, and started a blog! This came after years of "stuckness" and procrastination.

Dawn helped me get out of my own way by listening deeply to what I was saying, feeling and wanting. She then helped find creative strategies that fit me and provided constant encouragement and direct feedback along the way. She is a rigorous accountability partner, yet we shared a lot of laughter and fun too. I highly recommend Dawn - she is a wonderful person, trusted business partner and friend."

Lee Ann Wurster-Naefe, PCC

"Dawn is a delightful person that makes everyone around her feel comfortable. I have worked with Dawn in many facets through the Gaithersburg-Germantown Chamber of Commerce. She is always there to lend a hand, provide valuable advice and strengthen the Chamber. Recently, Dawn provided her expertise at the GGCC Marketing Seminar where she delivered a superb presentation on social media. Business related, Dawn is professional and super smart. She always remembers to dot her i's and speak & write correctly. If you are looking for an individual to sharpen your writing skills ~ you have found the master."

"I just purchased your "Create Your Marketing Plan" tool. As you know, I am beginning to market my web design business through content creation. There are many options, and it soon became overwhelming to know what to do first. Your tool is simple but very effective. It enabled me to create my marketing plan for the next quarter in an afternoon rather than the hours I had spent spinning my wheels. Thanks, Dawn!"

Mary S. Finlayson

"I recently took one of Dawn's Ready, Set, Write courses. In my case, I went into the course having started on a novella years ago, and wanting to start on an eBook. In both cases, I wasn't writing enough, nor often. By week 3 of Ready, Set, Write, I was not only writing more often, but also with renewed energy and confidence. I'd never really strategized before; I just wrote. The strategies Dawn made available were hugely valuable, and in fact I'm using some of them now as I tackle my eBook."

Rob Neilly

"The best part about the Content Creation Bootcamp was Dawn’s upbeat attitude! She was very much a source of inspiration, and her written feedback was immensely helpful as I worked through my major project. I appreciated the structure of the bootcamp as it kept me moving happily forward with my writing goals after I had been postponing them for YEARS. I got a lot done and am well on my way! As a result of Dawn’s guidance, I realized I have to make MY business as much of a priority as I make my clients' businesses."

"Dawn was the first coach I ever actually PAID, and buying her Smart Business Strategy Consultation was the best money I ever spent! She is incredibly easy to talk to, and she quickly understood the vague ideas I had about the future of my business, came up with loads of ideas, and shaped them into a concrete plan! And everything on the plan is practical and possible! If you are considering Dawn as your consultant, JUST DO IT!"

Jewell Machlan

“I thought your From Concept to Content tele-class was inspired. You have given me a powerful tool that I am eager to share with my two friends. What an excellent facilitator you are - great job!”

Peggy Peterson

"After listening to multiple teleconference and teleclass formats recently, I can assure you that your relaxed, down-to-earth, friendly style is refreshing. You seem very comfortable in your presentation, relaxed yet energetic at the same time. Wow! How do you do that? : - ) You are also positive and sometimes playful in your approach. Delightful!"

Deborah Lynn

"I took Ready, Set, Write because I have a biography to write that has taken me two years to get done. It's not a long biography, but I've struggled with trying to figure out what direction to take. Well, thanks to Dawn's RSW class, not only was I able to narrow down my focus through the exciting strategies, I learned that pre-writing can be fun and it is definitely useful. (I'll never skip this step again.) My writing feels more concise and to the very point I was trying to convey. I have a newfound fondness for pre-writing thanks to the RSW Toolkit and my classmates. Now, I'm eagerly seeking out my next writing project!"

"When I started the Content Creation Bootcamp, I had an outline of two programs that I had been 'working' on for over a year. By the time the program ended, I had completed one program and gotten an excellent start on the second one. Once the momentum started, I was able to just keep going. Before this, I was constantly procrastinating. Having the accountability, structure, and direction was invaluable. I'm set to launch the two programs within the next couple months and am actually looking forward to putting together more in the future."

"If you are in need of honest feedback and great advice on branding, I would definitely recommend Dawn Shuler. Dawn looked at my website and gave me some great suggestions on bringing the theme to my Facebook and other social media platforms, and it's been a big help. Sometimes you just don't see what others see, and this kind of feedback is really important to get the message across that you are trying to get others to hear. Thanks, Dawn!"

Linda Larson-Schlitz

"Down to the last few chapters of this book and my mind seems like it has gone to mush! LOL, THEN I go back and read your articles and I am all inspired again! Thank you for that, Dawn!"

"Dawn is one of the most caring instructors I’ve had the privilege to learn from. I took her course Ready, Set, Write to polish my writing skills, learn new tools to break through writer’s block, and boost my writing confidence. She gave genuine constructive critiques of the writing samples and empowered me to stretch my efforts for better writing. The toolbox resources she provided have been printed out and are dog-earred from usage.

Having so many choices and stimulators for unlocking my creativity is like being given the keys to the locked room. Dawn, you have an amazing knack of getting us to dig deep to find the ‘inner writer’ inside and encourage the creativity that’s way down deep to simply bubble up to the surface where it can freely flow.

Thank you, Dawn, for helping me to move past my self-imposed writing blocks to press forward and see topics from fresh angles. I’ve recommend Dawn’s courses many times in the past and will continue to confidently refer people to her."

Ruth Martin

"Ready, Set, Write was a liberating, playful experience. I had no idea so much could be accomplished in only an hour a week. Dawn's tips, tools, and presentations were topnotch and immensely helpful to my writing journey."

Laura Allen

"The Content Creation Bootcamp was a shot in the arm for me. I really liked the focused work on a single aspect of my larger project. It helped me not get distracted by feeling the need to juggle all the elements. And Dawn's feedback on the "fundamentals" chapter of my workbook was transformative.

I loved her balanced/honest approach when she said "This is really good!" in some places. I knew she meant it because of the hard lines she took with things that definitely needed work. (I might add that as her husband she did not hold me to a lower/different standard, which also meant that really good stuff got done.)"

"The Create Your Plan for Your Business Quarterly Workshop was great - well paced - and well-thought out of what to make sure people include. The most valuable piece was having the accountability and time set aside to map out the next quarter.

I walked away realizing that mapping out a quarter of writing or marketing plans isn't that daunting. I probably spent more time sitting around thinking "I should do that," vs. just sitting down and getting it done. Now, I have everything down on paper and it's just done.

As a result, I scanned and sent my written up calendars to my VA today to put into our Google calendar that we share through email. Having everything down on a calendar saves me from distraction and self-destruction. Instead of getting overwhelmed with ideas and everything I need to get done to the point that I just don't do anything, I now have it planned out.

Now, it's time to focus and get it done!"

Laurren L. Darr

"Before my strategy session with Dawn, I wasn’t sure how to get more clear on my ideal soul mate client. After my strategy session, I’m creating an ideal client profile, giving it a name. I’m lso creating a free opt in freebie. Now I have more of an understanding how to reach my ideal client and I know that I can do this!"

Ariëlle Verwey

"Your class tonight was fabulous! I often feel conflicted between creativity and logic, and the method you demonstrated allows for free flowing creativity in a logical way. The class was presented in a very pleasant, non-intimidating manner."

Missi Bryant

"The Ready, Set Write program unlocked my creative juices, even though I have spent years in a creative profession as a designer, this program gave me new ways to tap into my creative goddess and let her out. I developed another level of self understanding at the same time around how I work best, who I need to bring into my business to help and compliment my strengths, and permission to really be me rather then trying to force myself to be and do things that I am not wired for.

I look forward to practicing and implementing my new skills and knowledge into my business and life."

Chris Baeza
Immaculata University - Director of the Fashion Merchandising Program

What a beautifully photographed book to look at, while at the same time being beautifully written! Dawn Shuler gives us wonderful tools to grab on a crappy day to help turn that day around, or just enjoy curled up with a cup of tea. I can open the book anywhere, let the Universe choose what I need to read and see in that moment, and get a boost of good feeling! Her experiences and insights are so relatable. It's a self help, coffee table and meditation book all rolled into one!

Jill Pekofsky