By Dawn Shuler
I hear from business owners and entrepreneurs all the time: “I hate marketing” or “I’m no good at marketing.”
No wonder they struggle.
Somehow, they’ve wrapped up marketing with some idea of smarmy, manipulative, annoying selling. (While there is a difference between marketing and selling, neither is evil.)
Marketing isn’t this awful, manipulative, necessary evil in your business. It’s not just a way to let people know about you, your company, and your services. It’s bigger than that.
I embrace marketing, and I invite you to do the same. Here are seven ways to change your attitude around marketing.
- Think of marketing as a conversation. Imagine you’re talking to your girlfriend about this awesome, cool thing you’re doing. You wouldn’t clam up, would you? How would you talk about it? What words would you use?
- You have to believe in what you’re selling. If you don’t believe in it, you’ll find it hard to talk about it, and you’ll feel like one of those smarmy salespeople.
- Tap into the service aspect of what you do. If you’re like most entrepreneurs, you do what you do so that you can be of service. If you really feel you can change the world, it’s much easier for you to talk about how your thing (product, service, program) helps people.
- Get rid of the “I suck at marketing” attitude. If you say it – and believe it – then it will be true. Replace with “I’m getting better at marketing all the time.”
- Remember that marketing is really just another way to say “connection.” You’re connecting to people, connecting to your purpose, connecting to your brand of service.
- Create a plan. Then, at some other time, work the plan. It may sound like a mind game, but I find it’s much easier for me to do what I’m told – even though it is I as the CEO who is doing the telling – than to create the strategy and implement… all in one step.
- Immerse yourself in the aura of taking care of people; this is a micro view of being of service. If you think of your individual tribe members as people and that you can help them, doesn’t that change your view of marketing?
Before you write an email to promote your new product or pick up the phone to follow up with a prospect, go through the seven attitude-changers above. Breathe them in. Believe them. Believe in yourself.
Then to market you go.