By Dawn Shuler
I believe wholeheartedly in decluttering, removing things that are no longer needed, and looking at what in your life and business is truly serving you. There’s a difference between clearing out old, stuck energy… and renewing energy that might be fine… and could use some rejuvenation.
That’s key to creativity… don’t just create something and then be done with it… (Wordsworth hated to publish his works because then he felt they were dead)… revisit it and see if it needs to be freshened up.
Here are a few examples of what this looks like in real life (and business):
- Your theme for the year. It might have been exactly what you needed on January 1, but now that several months have gone by, is it still appropriate? Or have you moved through what you needed to move through, and now it’s time to choose a new theme? Just because this year might be three-quarters done, you don’t have to stick with something you created nine months ago.
- Your brand. As entrepreneurs, we tend to reinvent ourselves quite often… AND we can get stuck behind a tagline or title from years ago. As you evolve and clarify who you are – inside – do you need to freshen up what that looks like on the outside?
- Your marketing strategy for the next quarter. As a smart business owner, you may have planned out the next quarter, or, heck, the next year. AND things change. You evolve (as I mentioned before). The market shifts. You get clearer. So, with all that in mind, revisit your marketing strategy and see if there’s any freshening up as needed. It may not mean an entire overhaul; perhaps you just have a new twist on how you’re going to market that program coming up.
- Your environment, big and small. I rearranged my entire office over a year ago as the old arrangement certainly felt like stuck energy. My husband recently sold his entire comic stock, so now half the basement is empty. (Love that!) To freshen things up, though, I’ve made small changes, too, like making a space in a desk drawer for my daily to-do lists so that they don’t have to live on my desk (and be a visual reminder of what I have to do). I took off some knickknacks and added new ones. You could get different pens to use, a new picture, or something lovely to help energize you.
- Banner on Facebook. Not only is it good to change your banner so you show up in the Facebook newsfeed (Facebook loves graphics), but it’s a perfect place to freshen things up. Get rid of that banner from two years ago, and replace it with a new, current, relevant one.
- Headlines on a webpage. I’m not calling for an entire revamp, just look over your existing headlines. Maybe changing out a word or a phrase will punch it up. Maybe adding a completely new – and more compelling – headline that will add that fresh touch.
There are probably many more places to freshen up the energy around you – to make you feel better, make you smile, give you a boost, and to even eliminate some of those little things.
It all leads to a fresher you, a more authentic you, and a more grounded you.
Which is good for business.