How many times have you started a project, thinking you could get it done lickety-split, but it doesn’t even get off the ground?


Do you have a fabulous idea for a project or program, but it’s not just going anywhere? Maybe you want to launch a new product, service, or program, and it just feels too overwhelming?

What’s the cost of not completing that program or product just sitting in your head?  How many of those projects have you started and never finished? Over and over and over? How much money are you losing by not putting out your product or program? Are you missing out on really claiming your expertise because you. just. aren’t. getting. stuff. out. there?

Don't let your ideas get smashed... Let's get them out into the world!

Don’t let your ideas get smashed… Let’s get them out into the world!

Believe me, I know the excitement of new ideas and their potential! Aaaannnnd the frustration of not seeing an idea through to its completion… because you don’t have the time, no one else is standing over you making sure you work on it, and everything else seems to get in the way.

As an entrepreneur and business owner, you probably have so many ideas that you might not know where to start. And you know that for your business to grow, you need and want to offer new or revamped services, products, and programs.

There’s no doubt that you are on board with this grand idea of yours…. It’s just  getting started… and then getting the idea through the middle and all the way to the finish line…. is harder than it seems it should be.


Does this sound like you?

  • Does the just the thought of all the work you have to do for this project make you feel heavy and overwhelmed?
  • Do you not even know where to start… or where to go next?
  • You don’t know the next step, so you just freeze?
  • Are you at a loss of how to market your new program or product?
  • Do you feel alone?
  • Is follow-through not your strongest point?

You’ve taken program after program only to get lost in the midst of a hundred other students, with questions you don’t feel comfortable asking and problems no one’s helping you solve.

Your project still doesn’t get finished, and you’ve wasted time and thousands of dollars.

I’m not going to let that happen to you.

That’s where the From Concept to Completion program comes in. During this eight-week program, we’ll go through the four phases of Project Completion – Design, Create, Market, Deliver – to bring a project from an idea to a completed REAL thing out in the world.

What can you use this program for? Maybe it’s that gleam of a new product or program. Or maybe it’s taking an existing product or program and revamping for version 2.0.

I’ll take you through each of the four phases, providing coaching and accountability along the way, so that you can see your concept all the way through to the end.  You don’t have to figure it all out by yourself.  You don’t need to worry about missing a step.

Best of all, you get to bring your idea to life.


Why me?

Dawn purple left rotate shadowI see systems and processes everywhere. I think in step-by-step mode without realizing it… ALL THE TIME. I’m also steeped in marketing, and it’s a filter that is always there. Plus, if you’ve ever heard of the Kolbe Index Assessments, I’m an 8 on the Follow Through scale… I know HOW to complete things. Actually, I think I’m driven to take action and to complete things!

Over the last fourteen-plus years I’ve been working with small business owners, I’ve helped them take countless projects from a nugget of an idea to its fruition… a year-long program, sales website, membership community, dripped content for an online curriculum, and more.

I love creating, and when I look back over my years in business, my favorite and most fulfilling experiences were working with my clients to take their new product or program from concept to completion. It felt so good!

And that’s the feeling I want you to have… let go of the frustration and overwhelm and let me help you. I have a process for every step of the way, plus templates and tools galore.  And I’ll help you through any roadblocks that keep you from moving forward.


"Before my strategy session with Dawn, I wasn’t sure how to get more clear on my ideal soul mate client. After my strategy session, I’m creating an ideal client profile, giving it a name. I’m lso creating a free opt in freebie. Now I have more of an understanding how to reach my ideal client and I know that I can do this!"

Ariëlle Verwey

"If you are in need of honest feedback and great advice on branding, I would definitely recommend Dawn Shuler. Dawn looked at my website and gave me some great suggestions on bringing the theme to my Facebook and other social media platforms, and it's been a big help. Sometimes you just don't see what others see, and this kind of feedback is really important to get the message across that you are trying to get others to hear. Thanks, Dawn!"

Linda Larson-Schlitz

"Dawn was the first coach I ever actually PAID, and buying her Smart Business Strategy Consultation was the best money I ever spent! She is incredibly easy to talk to, and she quickly understood the vague ideas I had about the future of my business, came up with loads of ideas, and shaped them into a concrete plan! And everything on the plan is practical and possible! If you are considering Dawn as your consultant, JUST DO IT!"

Jewell Machlan

"Working with Dawn was one of the best decisions I made when writing a sales page for an upcoming event. As a writer, I thought I had written great content, but with Dawn’s creative insight, I found a much more successful way to communicate the event. She coached me topic by topic and line by line by asking probing questions and offering much more productive solutions. Because of my work with Dawn, I have been able to use those same strategies to create quality content for other sales pages and blog posts. Not only is she super knowledgeable, but Dawn is one of the nicest people I have ever worked with. She encourages you to stretch yourself and your communication to a whole new level."

Esther Hughes

"Thank you for an amazing coaching session today, Dawn! We really got a lot accomplished in one session, and I feel motivated plus focused to take the actions steps to move forward. You certainly are the 'Systems Whisperer' - you 'whispered' the systems I needed right out of me, unique to me."

Rosemary Bredeson

"Prior to meeting Dawn, I was struggling with maintaining organization in my business and was constantly feeling overwhelmed. I was juggling too many things at once and trying to do it all at the same time. This, of course, left me feeling drained at the end of the day and even though I was constantly ‘busy,’ I realized that I really hadn’t been productive at all or gotten close to everything done that I needed to.

When I heard Dawn speak at a networking event about developing ‘Sacred Systems,’ I was immediately interested in setting up a call with her. During our call she really helped me to home in on what where I need to focus my time and energy in my business and gave me definite actionable steps that I needed to start implementing to create more order in my business.

Dawn helped show me that by putting off the things that I don’t enjoy doing that are not in my Zone of Genius, but NEED to be done, it was eating up my energy. I have started setting aside blocks of time to complete the tasks that need to be done by me, and delegating the rest. I am much more protective of my time and energy and am looking at ways that I can systematize all aspects of my business and life so I can be much more productive while still leaving time for the important things like family and fun!

Dawn truly has a gift at what she does and if you are struggling with overwhelm or disorganization in your business, or just need some guidance on how to create an amazing customer experience, I would highly recommend her. She will be like a breath of fresh air in your business!"

Dr. Stacy Snow, PT, DPT

"Dawn's Smart Business Strategy Session was exactly what I needed to take my business to another level. She helped me brainstorm and implement the systems that have allowed me to increase revenue and create programs and incentives that my clients really want!

After working with Dawn, I felt more confident about what I was offering and how to offer it, and felt empowered to take the steps I needed to get unstuck and soar. Her combination of intuitive, soulful and smart business strategy really worked for me." 

Laura Di Franco, MPT


The four phases of From Concept to Completion

Love_Design_2009Phase 1: Design – This is where I’ll help you get clear on the purpose of what you’re offering. This is also where you’ll start making decisions about the structure of your baby project. I’ll guide you through all the questions you need to answer so that you are very clear about what you’re creating.



paint heart rockPhase 2: Create – Then we move into the second phase, Create. I’ll help you figure out what needs to be done, by whom, and by when. (I can create a process out of anything, and I’ll help you figure out all the steps to help your baby grow up!)




salePhase 3: Market – After you know what you’re creating, it’s time to market the thing! Again, this is another place where I have a process and templates galore. For example, more than likely, you’ll need a sales page as part of your marketing campaign. How would you like a template to work from? 🙂



hands givePhase 4: Deliver – Now after all the work to create your project and get it out into the world, you need to think about what happens after your customers and prospects actually buy or sign-up. Think nurture campaign, follow-up, continuing to work with you, and support.

Imagine… going from an abstract idea or concept to a fully-fledged program or product that is all grown up and ready for the world!





Let’s get real…

If you have a history of not completing projects or you have your golden gem that is just waiting to be born, then this program is perfect for you.  When I’ve done programs like this before, one thing they loved was the regular check-ins to keep them on track, help them stay motivated, and work through issues (mindset and practical) that were coming up.

No class registrant left behind!  With such a small group, I’m focused on each of you to make sure that you don’t fade into the background, hide under the covers, and not get your Big Idea into the world.


What you get:

8 weeks of by-the-hand, step-by-step through each phase of your project – includes training webinars, open coaching/Q&A calls, accountability and check-ins to keep you on track.

Private Strategy Pre-Call – where we talk about your idea (or your treasure trove of ideas) and get you started, so when the program begins, you’ve already got some energy and momentum going.

Private Post Program Call – to see where you are, how you’re doing, and what your next steps are.

Small intimate group and personalized attention – you’re not going to get lost, and you’re not going to get left behind. It’s a small group, and you won’t blend in with a huge crowd.  Plus, with twice-a-week check-ins, I can coach you through any roadblocks and hurdles.  And you never have to feel ashamed of what you’ve done (or haven’t done).


What you really get:

roadmapA plan. I’ll share with you my step-by-step process through the Design, Create, Market, and Deliver phases. I won’t tell you it’s as simple as a fill-in-the-blank process, but it’s close!

Relief from the burden of having to figure it all out by yourself.

relationships2Community and support. You’ll be going through the From Concept to Completion program with other small business owners, and you’ll find the group energy motivating and inspiring!

Accountability. We tend to slack off a bit when we have to motivate our own selves and there’s no one else to answer to. You’ll be answering to me! (But no worries… I’m really quite nice.)

Strategy and systems. I create (and have created) a system for just about every aspect of my personal and business life. I am a genius at seeing the big picture and then figuring out the details that make up that big picture. All this on your team!


Let’s break it down…

Each phase comes with its own Content Training Webinar, and a Q&A session to go over any questions.  And two of the phases, Create and Market, also have several group check-in calls to help keep you in motion and on track.  Each webinar, Q&A session, and check-in will be recorded, so if you can’t make a session live, no worries!

You’ll notice that we spend more time in the Create and Market phases… that’s because that’s where the bulk of the work is going to be. (Yes, I just mentioned “work.”) You need time to create your program or product, and you also need just as much time to get all the marketing pieces in place.



Light Bulb 1_smThis is where you get very clear on your project… what it does, who it serves, how it fits into your bigger vision and goals for your business. Plus, this is where you get to start playing and helping your idea take shape, also known as The Fun Part!


INCLUDES: Purpose Worksheet, Project Goals Worksheet, Business Goals Exercise, Let’s Build Your Project Playsheet


Light Bulb 2_smCREATE PHASE

We start breaking down your idea into real action steps. (No panicking allowed… this is where you get me and my vast resources!)  This can still be fun, as long as you let go of anxiety around the HOW and you immerse yourself into the WHAT.  I’ll help you with that!


INCLUDES: Your Project’s Bucket List, I Can Do This! Action Steps Worksheet



Light Bulb 3_smNow that you have a good start on your project (and depending on how large it is, you may be creating it concurrently with the marketing piece or after the program begins), it’s time to let the world know about it. We’ll cover all the different marketing techniques and strategies you can use as well as an action list of everything you need.  Again, you don’t have to figure it all out yourself. And we might even get a little outrageous!


INCLUDES: Marketing Plan Outreach Cheat Sheet, Campaign Launch Generator, Playing Big in Your Marketing exercise, Creating the Hook in Your Marketing Flowchart, Sales Page Content Generator, and Teleclasses/Webinars/Presentations Checklist, and Product Checklist



Light Bulb 4_smThis is a phase that often gets overlooked or patched together after you’re in the middle of the program or after the first few products have been sold. Let’s make this a strategic part of your overall project from the beginning! We’ll create a plan for what happens after the product is bought or the program is delivered… so that you nurture your happy clients and customers and have them coming back for more!


INCLUDES: Sales Cycle and Product Funnel Exercise, Testimonial Request Template, Follow-up Nurture Series Template


And because you want to make sure you set aside the time for your baby project and give her time to grow up, here are the deets about when we’re meeting:


Week 1 Content Training Webinar on Design
Tuesday, September 13
Q&A to go over questions
Thursday, September 15
Week 2 Content Training Webinar on Create
Tuesday, September 20
Q&A to go over questions
Thursday, September 22
Week 3 Check-in with open coaching
Tuesday, September 27
Check-in with open coaching
Thursday, September 29
Week 4 Check-in with open coaching
Tuesday, October 4
Check-in with open coaching
Thursday, October 6
Week 5 Content Training Webinar on Market
Tuesday, October 11
Q&A to go over questions
Thursday, October 13
Week 6 Check-in with open coaching
Tuesday, October 18
Check-in with open coaching
Thursday, October 20
Week 7 Check-in with open coaching
Tuesday, October 25
Check-in with open coaching
Thursday, October 27
Week 8 Content Training Webinar on Deliver
Tuesday, November 1
Q&A to go over questions
Thursday, November 3

All live sessions take place at
7:00pm eastern | 6:00pm central | 5:00pm mountain | 4:00pm pacific.
Everything will be recorded, so if you can’t make one or two sessions live,
you can get the recordings!


At the end of the From Concept to Completion, you  have a product or program that is completed, marketed, and launched… AND is bringing in money.  You could make back your investment in this program with one or two enrollments or a few product sales.

The regular price for this comprehensive, deep program is $1297, and you can also sign up for an easy, 3-pay payment plan.  Registration deadline is Friday, September 9, and we start Tuesday, September 13!




One quick note:  I only have room for six people because of the individualized and one-on-one attention I give each person and her project.

I really want to see your project come into being… the world deserves what you have to offer.  Don’t let this idea of yours stay inside your head. Make it real!


vision with action can change the world

Let’s get you into action… and change the world!


But don’t just listen to me… see what others have to say about working with me…

"With Dawn's wise counsel, expertise and coaching, I've shifted from "I can't write" to "I'm a writer, who knew?!" Under her guidance, I've successfully co-authored a chapter in a published book, drafted all my website copy, and started a blog! This came after years of "stuckness" and procrastination.

Dawn helped me get out of my own way by listening deeply to what I was saying, feeling and wanting. She then helped find creative strategies that fit me and provided constant encouragement and direct feedback along the way. She is a rigorous accountability partner, yet we shared a lot of laughter and fun too. I highly recommend Dawn - she is a wonderful person, trusted business partner and friend."

Lee Ann Wurster-Naefe, PCC

"I just wanted to check in and tell you how thankful I am for your guidance, support and warmth!! You are a light unmatched by any other!"

Arion Long

"Dawn has a gift for communicating the need to be clear about your message and who you are serving. I have found this advice helpful in defining my niche market and as a result, I have gained clarity in my communication of my larger mission."

"Before I started working with Dawn, I was struggling with how to revise the message on my association website. I felt it wasn't focused on what was best for my audience of virtual assistants. Once Dawn reviewed my content, she asked me to describe what I ultimately wanted visitors to do. Then she gave me some ideas around how to share that message and craft the content. As a result of Dawn's coaching, my association members have gotten engaged and helped with the new design. I have learned to keep asking 'what's in it for them' as I continue working on the site. Dawn is exactly what I needed -- an impartial set of eyes!"

"Coaching with Dawn was more than I expected. There was support for me as well as the sharing of techniques that were specific to me. Not only me personally in a broad sense, but also specific to where I was in my process. There were times when I would end our conversations having not only come to a realization about a problem or dilemma that I had not been aware of that was holding me back, but also with the solution to that dilemma. Things that I know, looking back, would have taken me weeks or months to work through, I was able to identify and problem solve after one session.

I had not acknowledged the extent to which my negative self-talk got in the way of my productivity and creativity. Dawn's gentle but firm approach was ceaseless in guiding to that awareness and encouraging me to take a more positive approach, not only to my project, but to myself. At this point, I am more supportive of myself and the creative process.

There were times in talking with Dawn that I already had all the answers; it just took the trust in the relationship that she built with me to confirm those answers. It's like talking through a situation with a best friend that you trust to tell you the truth that you already know. As a result of those experiences, I now trust myself more and spend less energy second guessing and more on just enjoying the process.

As a result of coaching with Dawn, I am going to finish the project that she helped me with. I realize now that my biggest enemy is my time/schedule and not some inherent weakness in my abilities."

Dessie Z.
Prunedale, California

"Dawn immediately touched my heart from the moment of our first conversation. She is authentic, warm, cheery and caring. I had the pleasure of being coached by a special someone that is connected and true to her Self. Her end result is always the same; for her clients to speak their inner voice. She regularly stated that every one of us has something important to share with the world. We just have to find a way to let it out without judgment and criticism. Dawn was my way of allowing the message to surface and let it go through writing.

Dawn gave me generous and much needed support and guidance to dig deeper, and still continue to be true to myself. We quickly gloss things over when deep issues arise, not wanting to face them, but Dawn continued to encourage me and always expected me to do my best. She challenged me to see things differently and to believe in my message, as well as the writing process.

Dawn’s coaching empowers and challenges you to work deep; to find the core of your thoughts; to hear your voice; and to authentically be who you really are. Her process of writing is very healing. I highly recommend Dawn for the novice to the advanced. She gave me the confidence and trust to believe in me. Thank you, Dawn. I bless you for all you have done to help me."

Desiree Leigh Thompson, Ph.D

"Dawn and I have done a lot of work on refining my business systems and marketing copy. I had done a lot of training with other teachers and had a good base started for my business. But Dawn's systems-oriented mind is really helping me take each part of my marketing and business and refine it. Dawn's encouraging feedback on my weekly accountability emails has been really helpful, as have just taking the time to write a detailed reflection on how I'm doing for the week. I've also really appreciated the monthly Just-Write Virtual Writing Workshops to have focused time for writing in community."

"Where do I start...Dawn is amazing! I chose to work with Dawn after learning about her approach on using systems to distribute all the content we hold in our heads and hearts. When I knew it was time to launch my Hustle with Heart coaching business, and all the content I had to share needed the right places to go, I chose Dawn as my coach to break things down into bite-sized pieces so I can accomplish things in a "floaty downstream" action way.

She helped me get clear on my purpose and my message ("my beacon"), then step by step coached me through harnessing the right social media platforms in the right way to share that message.

Today, 60 days after we started, I've got my daily message in place, I've built my website, have my podcast ready to launch, and am crystal clear on where to put my action and effort. I most love Dawn's calming presence, encouragement of me staying true to my message and letting that be my beacon, and her willingness to share her screen and walk me through the technical steps of things. She reminds me to stay aligned to my purpose and my beacon, and that I am making progress toward reaching those that need what I have to provide. THANK YOU, DAWN!!!

"Thanks to the Essentials Series, I understand the relationship between the different types of content that contribute to successfully marketing my business and providing value for my tribe. And the repurposing module? Wow. Who knew that I could take a piece of writing and expand it into a larger information product, or contract it into the tiniest Tweet? It's so exciting to know that if I'm feeling short on creative ideas, I don't have to look any further than what I've already written to find inspiration and source material. Priceless!!"


About Dawn

Dawn purple left rotate shadowDawn Shuler is the Guardian Angel of Your Business!

She believes that each of us has something amazing to offer to the world, and that the more we can tap into our authentic selves, the happier and more successful we’ll be.

As a soulful business coach, she works with female entrepreneurs (and a few enlightened men!) on systems, strategy, and content marketing.

With her amazing clients, Dawn helps them to establish goals to move their businesses forward; strategize manageable, doable actions to reach those goals; and create powerful, authentic content that connects them to their tribe… almost always with a focus on systems to make life and business easier.

She is the author of Ready, Set, Write, a manual on creativity with over 50 strategies to unlock and unleash your ideas, as well as Find Your Moments, an inspirational book on being fully present in the moment.

Dawn’s soul purpose is to help entrepreneurs unleash their authentic selves into their businesses. She created the Business Tree of Life Guide to help business owners connect more powerfully, reach more people, and make a true difference with their work.