Complete Content Essentials System banner

We’re going to get the
Authentic You out into the world.


But you don’t have to do it alone…
Get the training you crave so that you’re not flying by the seat of your pants and
pecking out marketing a bit here and a little over there.


Create powerful, authentic marketing content that clarifies your message
and attracts people to you…


…and see more clients, more visibility, and more of YOU getting out into the world.




You’ve heard the saying, “Content is king,” and you’ve probably seen tons of articles and resources about creating content.

But what does it really mean?

You see, content is a LOT of things. It’s your website, your bio, your Facebook status updates, infographics and memes, articles, blogs, speaking queries, follow-up emails, videos, marketing emails and promotional material, worksheets, workshops, and…

…the list goes on and on.


Content is everything.  Content is the basis of your entire marketing platform.  No content, no marketing.


Everything in terms of all the things you create. It’s pretty much the marketing foundation of your entire business.

Everything in terms of how important it is that you create POWERFUL content and marketing materials.

Now that I’ve put it that way, I’m sure you feel overwhelmed… How could you possibly create content in ALL those areas – and have it be meaningful and powerful to boot?

You feel pressured… Geez, it’s all important. What are the priorities?

You feel discombobulated… Okay, I’ll work on this part of my marketing plan and then that piece and then this other one… Feel like the proverbial headless chicken?

You feel inadequate… How can I possibly create “powerful” content that’s going to make a difference?

You feel overwhelmed… There’s a lot of things I could write and create… but where do I start?

My goal is for you to NOT feel any of those things. You see, you probably feel any or all of the above because you don’t have any kind of system in place to help you market and create content that matters… you don’t know exactly what to write… and you don’t know what you have to say… and you certainly don’t feel as if you have the time to cram one more important task into your day.

Dawn purple left rotate shadowHonestly, I’ve been there… that place where there seems to be so much to do, and you just do something on the never-ending list (write the blog, send the solo email, post on Facebook and LinkedIn), but there’s no connection, no thread, nothing that ties any of the things you’re creating together.

At one point, I realized I was half-assing my own content and marketing… going along, “sort of” having a social media strategy (which really just boiled down to “post something every once in a while”)… haphazardly publishing my ezine (hey, once a month is a goal to shoot for, right?)… every now and then blogging (and then each time I posted a blog, feeling guilty because it had been so long since the last time I had blogged)… sending out promotional emails for the program that was starting next week (yikes!), but not planning ahead, so that I scurried to write anything, just to get it out there.

I soon realized that if I was going to be more successful in my business and really claim my expertise as the Content Creator Extraordinaire…. I had to write more content (that was relevant) in my authentic voice (because how else am I going to stand out in the crowd?) and put it out there consistently.

Not until I embraced really being serious about my business and the message I had to share did I start to see differences: more people reaching out to me, engaging in conversation with me, asking to work with me.


You can do it the smart way or….


Along with that, I started creating smartly… so that I was able to tap into what I really wanted to accomplish (my Big Why), writing from my soul, doing what I could to be real and authentic and connect to my peeps. I planned. I worked on my message (and still do!). I designed and implemented strategies in my major content areas.

With systems I’ve developed, I published my ezine every week, without fail. I have a content calendar so I know what I’m writing and don’t have to figure it out on the fly. I have a detailed action plan to update the copy on my website – and I work that plan regularly (no pressure to DO IT ALL NOW). I have a social media publishing system that is easy to work for my team.

My content, my marketing, my business, and I are in alignment. Connected. Purposeful.

And what has this gotten me? More prospective client consultations. More sales. More customers. More speaking gigs. More invites to write for other publications. More requests for interviews. More engagement. More people reaching out to tell me how what I wrote resonated with them.



Why is content important to you? (Even if you think you’re “not a writer,” if you’re a business owner, you need to read this.)


Even though my business is content– it’s what I do as a Content Creator Extraordinaire and a Soulful Business Coach – the foundation and marketing of my business is all about marketing and creating content, as well – just like yours. I’ve been working with entrepreneurs and small business owners since 2002 helping them create and refine their content that showcases them as the experts they truly are (I believe we are ALL experts in some area or another)… and that serves their businesses the best. Content is the lifeblood of an entrepreneur’s business, especially if she markets her business or engages her audience online.

Offline stuff is great, too, but I bet you dollars to donuts that you don’t rely solely on networking events and meet-and-greets at the local Starbucks. You’re online, which means words, which is just another way of saying content. And content is your biggest form of relationship networking. How do you build those relationships? Offering free resources, success stories, case studies, testimonials, sending out your expertise in the form of an ezine or blog, being authentic in social media….

It’s also how you tell people about what you do, your products, services, and programs.

And you’re not just marketing your business, by the way… you’re attracting the right kind of people and building relationships (because, as you know full well, people do business with those whom they know, like, and trust).

And all this attracting prospects to you authentically and building relationships online all boils down to one thing.


You have to market.

You have to write content.


But it’s not just any content. It’s the content that’s going to be authentic, compelling, real, maybe even vulnerable, and always of great value to your audience and target market. It’s the content that showcases who you really are and that helps you stand out among the other billion people who do what you do.

Tall order, huh?

Every day, I work with people – just like you – to help them see their unique value and expertise… and how to translate that into powerful content.  Whether it’s through a bio, website copy, blog post, article, workshop exercise, retreat materials, book manuscript… you name it. I’ve made it my business to help others and their work make a difference and stand out.

How do they make a difference and stand out? One big way is with their content.

What I know is that people are hungry for systems and tools (and cool templates, worksheets, and exercises!) to help them maneuver this content-hungry world. But just giving a roadmap (and cool tools) wasn’t enough. People wanted direction and someone to hold them accountable to help them reach their content goals. They wanted more.


Content is king… and you need a system.


Content truly is king because it’s the best vehicle to get your message and purpose out in the world – in front of your tribe and communities. And until you truly embrace the importance of content – YOUR content – and then do it consistently, you’re going to keep feeling overwhelmed, stressed, pressured, and inadequate.

So, let’s try a different approach rather than the half-assed one. Are you with me? 🙂

My Complete Content Essentials System gives you a comprehensive approach for you to create a powerful foundation for your content.

Figure out your core message and purpose
Set goals for your business (this is crucial for knowing what content you’re going to create, I promise!)
Determine what content you will need to write to meet those goals
Merge the information from the Steps 1-3 to create your Content Action Plan
Incorporate marketing and creating content into your daily life and workflow


Sound too overwhelming? Well, that’s why I’m here! Let me lead you through my Complete Content Essentials System so that you can create powerful marketing content that aligns with your core message and purpose in the most crucial areas of your business (website, free gift, articles, blogs, and social media). And then maximize that content so that it’s working FOR you (not you working your butt off for your content).

This system is a 7-module program that personally guides you through all the powerful marketing content for you to create, with easily digested training and templates and exercises to guide you each step of the way. You get deep, rich training to help you create solid content that is in complete alignment with your message and brand — in a step-by-step system that you’ll build on and apply over and over to your business.

Basically, with the Complete Content Essentials System, you’re going to create a content foundation that solidly supports your business and helps it expand successfully. The best thing about creating a solid foundation is that 1) once it gets going, it will build momentum, 2) once there’s a foundation, it’s much easier to add onto, and 3) you can easily delegate!

(I can attest to this last part wholeheartedly! Here’s an example… I developed an extensive social media marketing plan that details what needs to be posted on what social media platform every day. Since I have a detailed system, it was SUPER easy to hand off to my VA. Yay! And she loves that I’m so organized!)


Elements of the Complete Content Essentials System


All these different kinds of content to create… while it may seem mind-boggling and too much to do, what all these choices really do for you is give you different places and different forms in which to place your content. So, while some of your peeps may love videos, others may really gravitate to your same content in the form of an infographic, article, or audio recording. Let’s maximize that visibility by creating your content and then repurposing it.

Stand for what you know, what you believe in, and the important work you do in the world. Make it clear what you do and who you do it for. Then, create the powerful content that showcases that expertise. My gift is drawing this expertise out of people – and showing them the importance of what they do as well as the content they can create from it.

What is that concise statement that powerfully tells the world who you are, what you do, and who you do it for? And then from that, what are the 4-5 core areas in which you do it? Clarify your message, and then people have no doubt about what you do (and who to refer to you). This is the core of this program… you’ll work on your message and create that concise Purposeful Work Statement!

How in the world do you write all the content? And, then, after you write it, what do you do with it? How can you not let it overwhelm you? How do you choose what to write? You need a system… and the Complete Content Creation Training and Mentoring Program is designed to do just that… help you create a system that works for you!

You solve problems. People want their problems solved. When you’re clear about what you do and who you do it for, people want to work with someone who has that clarity. Your authentic, deep, soulful, clear content increases your attractiveness… and draws people to you.

The system you will create also includes a Content Action Plan to help you set and prioritize your goals, and one that is REASONABLE for you to do! Imagine the relief of having a detailed action plan, a map for what to create and when… no more flying by the seat of your pants!
These are your peeps, the people you hold dear. And one of the goals of your business is to draw people to you, and then connect… and connect often. (And we’re talking about true connection – the kind where you let people see the real you, they trust you, and then they come to you.) Go deep with your content… expand your tribe. You will see results!
This is EVERYTHING you create. The foundation of your business. Your message in all kinds of forms (written word, spoken word, graphics, video). The foundational content that builds your business and the new stuff you create. And there is no shortage of content waiting inside you, desperate to come out and help the world. Write your powerful content… it needs to be out in the world.


What’s this program going to do for you?

First, you’re going to get clarity on what content you’re supposed to be creating and how you should be marketing. And if you already write a blog or publish an ezine, then you know exactly what it feels like to sit there without a clue of what in the world you should be writing. If you know what you should be writing, that makes it easier to write. Yay!

The more clear YOU are about your message, then the clearer your audience – your tribe – is going to be.

And you know what that means…

Next, having a Content Action Plan is going to save you effort – big time. Why? Because you’re going to be clear on your message… you don’t have to figure out what you should be writing…. You know it has to fit in with your message. (Basically, we’re going to be fine tuning that message so that you can break it down into the most concise statement and idea as possible – which makes it VERY clear what to create in terms of marketing collateral.)

And if you’re saving effort, you’re also saving time. No more procrastinating or staring out the window. You know what to create – and you’re excited to do it!

See, when you start creating marketing content from that place – and your message is clear and powerful – you can’t help but play at a bigger, higher level. And THAT can’t help but increase your visibility and credibility. People will stand up and take notice of you.

More importantly, having a Content Action Plan, that roadmap of what you’re supposed to be writing and creating in your business, will increase your confidence. People have such a fear of putting their stuff out there, and sometimes that fear is solely based on having no plan. You have a plan, and you work the plan (and hopefully you stop second-guessing yourself!)

And a happy by-product is that you can then easily delegate your marketing pieces to your VA or team, because you’re not flying by the seat of your pants, marketing out of lack, or creating something at the last minute.


With these video training webinars, you’ll see the amazing work you do, the patterns that emerge from those successes, and that you do, indeed, know what the heck you’re talking about.


All this is going to come from a step-by-step system that you can plug right into your business…now… and have something you can keep using and adding to for the life of your business.


What you get


  • 7 in-depth training modules– These modules cover the seven crucial areas of marketing content: content creation and planning, website content, your free gift, ezine/newsletter articles, blogging, social media, and content repurposing and marketing… all via training webinars.
  • Access to all presentation slides for every module.
  • Tools, resources, worksheets, and exercises – These smart, fun, and creative tools help clarify your goals in each of the 7 main content areas as well as actually create the content that’s going to help you rock your message, branding, and marketing.
  • Content Action Guides – These handy guides come with each module to help break down your goals into manageable action steps – and then help keep you on track.
  • Daily Success Plan – How do you actually do it all? Well, it has to get scheduled and integrated into your daily life… in a way that works for you. I’ll help you design your custom Daily Success Plan.
  • Sample calendar to help you effectively, reasonably, and easily plan your work with the Complete Content Essentials System. This includes a lovely, inspiring calendar for you to create your own schedule and accountability to work through this powerful program.
  • A lovely navigation map to guide you through the seven modules of the Complete Content Essentials System.


You wouldn’t believe all you get…


What I can tell you is that I’ve pulled together everything I’ve learned, know, teach, coach, and use in my own business.  And I’m giving you everything I have in the realm of content creation in your business.  If I know it, do it, share it with my private clients… you have it all here, too.


Complete Content Essentials System Includes:

7 in-depth content training videos, worksheets, templates, and exercises to have you creating content that gets you noticed, brings your ideal clients, and establishes you as the expert you truly are!

$447 one-time payment or 5 payments of $97 each




Here are the 7 areas we’re going to concentrate on in the interactive webinars and that form the basis
to create your customized Content Action Plan.
Take a look at the seven modules below so you get a feel for
just how deep this program goes.

Module 1: Content Creation and Planning

It would be nice to think that content will just write itself, or that you’ll be so inspired to write that the content will just pour out of you.

The reality is that lots of other things take priority, and unless you have a system for all the content you need and want to write, most likely all that writing won’t get done and the content that is truly necessary to your business won’t get created.

But what kind of system can you put in place that will work for you? Whether you’re extremely left-brained, way over on the right-side of the brain, or somewhere in between, you need some sort of plan to help guide you.

And, before we get to the system piece, you need to clarify your deep, soulful message

I’ll share with you my comprehensive system for you to write all sorts of content.

In this module you’ll learn:

  • How to clarify your brand and message
  • The 6 main areas for you to focus on in content writing
  • How to figure out exactly WHAT you should be writing
  • How to structure your content so that it’s in alignment with your specific brand
  • How to create a REALISTIC system that fits with your business and your lifecollage-screenshots_small
  • How to create an editorial calendar so that ALL your content works together

What you’ll get:

  • Who Are You worksheet
  • My Successes worksheet
  • 4 Zones worksheet
  • My Areas of Expertise exercise
  • Your Purposeful Work Statement exercise
  • Keeping My Goals in Front of Me worksheet
  • 4 Main Areas of Focus tool
  • Content Planning worksheet
  • Daily Success Plan
  • Content Creation and Planning Power of 3 Action Guide


Module 2: Content on Your Website

responsive_web_designYour website is usually the first thing people see about you on the Internet. Your website says a lot about you: who you are, what you stand for, what you do, but does your website clearly tell people who you are?

You want your website to stand out and for people to get noticed, and to tell people what you do – and who you are – in seconds.

And if you are anything like me and the dozens of people I’ve worked with and coached in just the last few years, you are changing and evolving all the time. And so that website of yours might not accurately reflect who you are today and just exactly what it is you do for people – that is different from what others in your industry do.

So how do you convey all this on your website? Writing from my soul and trying to give people a sense of who I really am and what I truly do is one of the key reasons I’ve been as successful as I am. And I want to share that with you.

module-2-collage_smallIn this module you’ll learn:

  • What you absolutely must have on your website
  • The key factor to a successful website
  • A step-by-step, easy-to-follow Website Action Plan to write, refresh, and amp your website content

What you’ll get:

  • What Experience Are You Selling exercise
  • Website SUCCESS exercise
  • Who I Am worksheet
  • Website checklist
  • Your Website Page By Page worksheet
  • Website Action Plan tool
  • Content on Your Website Power of 3 Action Guide


Module 3: Your Free Taste (aka Your Free Gift)

Email is a brutal world out there, and long, long gone are the days where someone happily signs up for your ezine or newsletter just because…. Nowadays, you have to ethically bribe them to give you their name and email address with tantalizing information. And it’s not just that it’s a bribe…. This tantalizing free information is a great introduction into who you are and why you’re different.

Even if you have a free gift already, does it need some buffing up? Or is it a bit old and outdated, and you honestly need a new one? Or if you get invited to joint ventures, telesummits, and the likes, most often you’re required to offer a free gift, and one that’s not readily available on your website.

module-3-screenshots-collage_smallIn this module, I’ll share

  • A walk-through of how a free gift works
  • How to write a compelling free gift and the back-end system to make it successful
  • My personal Free Gift System, complete with a blueprint for every component you need as well as templates for those components
  • How to optimize your existing free gift or a new one

What you’ll get

  • Autoresponder Follow-Up Series example from Dawn
  • Autoresponder Follow-Up Series template
  • Free Gift Brainstorming tool
  • Free Gift System
  • Your Free Taste Power of 3 Action Guide



Module 4: Blogging

blogEveryone has a blog these days, perhaps even you. But it’s more than just having a blog platform… you have to find things to write about. And that can feel overwhelming at times. What do you write about? How much? How often? And how do you make it compelling?

More importantly, how do you write blog content EASILY?

And then beyond the blog and the content… how do you make sure it’s really doing all that you want it to do? So that your pouring out of your soul is actually worthwhile?

I’ll share with you how to plan your content, figure out what to write, and how to make your blog work powerfully behind the scenes.

In this module you’ll learn:

  • Multiple formats for writing blogs (Hint: it doesn’t have to be this long, drawn-out thing)
  • How to write lots of blog posts – consistently and easily
  • Strategies to get the most out of your blog so that it works for you in all sorts of waysmodule-4-screenshots-collage_small
  • How to come up with a list of topic areas that fit your unique brand and showcase you as an expert in these areas

What you’ll get:

  • What Is Your Blogging Hook? exercise
  • Blogging Topics worksheet
  • Blog Brainstorming Blowout exercise
  • Blogging Power of 3 Action Guide


Module 5: Your Ezine/Newsletter

fuel_2016Do you really need an ezine? Especially if you already have blog? Isn’t it just extra effort? What is the difference between articles (through an ezine) and a blog?

Basically, an ezine is the perfect way to communicate and stay connected with your tribe (your list) as well as a way to showcase your expertise. While a blog covers a broad range of topics and can be more informal, an ezine (and its articles) is a more formal platform, i.e. a way to write and publish articles you can use MANY other places.

It’s also the foundation of your entire content marketing system.  How’s that for a proclamation! Write articles, and all other marketing content easily follows!

In this module you’ll learn:

  • The essential components of a successful ezine
  • Difference between blog writing and article writing and why you want to do both
  • How to come up with ideas for compelling articles and titles that will tickle your readers’ fancies
  • Ways to market your ezine you might not have thought ofmodule-5-screenshot-collage_small
  • The major shift in your thinking that will make it easy to write articles for your ezine

What you’ll get:

  • Top 10 Things to Know About Your Ezine
  • Essential Components of Your Ezine
  • Love Your List – Love Your Ezine exercise
  • Easy 10 Article Topics exercise
  • Bonus – Creating Compelling Subject Lines
  • Your Ezine Power of 3 Action Guide


Module 6: The Essentials of Social Media

social-networking_110003874-012814-intYou could spend all day on social media. Or maybe you’re one of those who just doesn’t get what the hoopla is behind the social media fervor. It can be frustrating for entrepreneurs to understand how to use social media and how to use it to their best advantage. Or to figure out how to use it efficiently and effectively so that it’s not a time suck.

Some entrepreneurs think they have to do it all and be on every single social media outlet in existence. But that’s just not the case! I’ll share with you the very system I use on a daily basis that makes social media easy and manageable (and gets me prospective client consultations and sales).

In this module you’ll learn:

  • The different key players in social media and what you need to know about themmodule-6-screenshots-collage_small
  • One key piece of information that will make social media easy (and successful!) for you
  • How to get clear on your social media philosophy
  • How to plan ahead so that you actually post in social media – effortlessly

What you’ll get:

  • Your Social Media Philosophy exercise
  • Social Media Weekly Planning Tool
  • Social Media Cheat Sheet Template
  • Social Media Numbers Tracking Tool
  • Social Media Power of 3 Action Guide


Module 7: Content Repurposing and Marketing

Now that you have all this content, what do you do with it?

This is the granddaddy of them all! This is where all the content you’ve created and the systems you’ve created REALLY start to work for you!

It starts with all the content you’ve created over the years (yes, years, even if you’re a newish business owner – I’ll show you where you probably have a stash of content lying around and waiting to be used, repurposed, or developed into something else).

Don’t recreate the wheel! One of the biggest mistakes I see entrepreneurs and small business owners make ALL THE TIME is not making use of everything they’ve created. You have more gems in your old articles, blog posts, classes, info products than you realize… don’t let it go to waste!

I’ll share with you exactly what I do in my own business:

  • The importance of using different formats to get across one piece of informationmodule-7-screenshots-collage_small
  • How to set yourself up so that your content works for you and doesn’t get lost
  • How to take something you’ve written and expand or contract it (7-10 different ways)
  • My handy Inventory tools so that you have a plan right in front of you to make the most out of your existing content

What you’ll get:

  • My Areas of Expertise worksheet
  • Expand Your Content exercise
  • Contract Your Content exercise
  • Article Inventory
  • Teleclass/Presentations/Programs Content Inventory
  • Content Repurposing and Marketing Power of 3 Action Guide

Here’s what I want for you…

  • Happy content creation!

    To confidently write the content that is going to establish you as the super-duper expert and gotta-have resource in your industry

  • To easily navigate the big scary world of all the marketing content you could write and zero in on what is the best marketing collateral for you to be creating
  • To reach down deep to that inner kernel of what you REALLY want to say…. and find the courage and the words to say it
  • To squelch that inner critic gremlin and what you yearn to write to truly connect to your tribe
  • To on one hand create with power, and on the other hand to create from a vulnerable place that is going to connect powerfully and deeply with your audience
  • To smartly re-use and repurpose your marketing content to get you the most bang for your buck – and for your time

This is why I created the Complete Content Essentials System in the first place…. so all those things I want for you…. become a reality for you.

Are you ready to join me for what is sure to be a business-changing program for you?

Get the Complete Content Essentials System and jump in immediately.


The price is $447 for the entire 7-module program.  This material alone has about 100 hours of focused time in creating it. And that doesn’t even take into account the years of learning and hands-on experience that led to this huge knowledge base of mine.  So, $447 sounds like a pretty darn good deal, doesn’t it?


Complete Content Essentials System Includes:

7 in-depth content training videos, worksheets, templates, and exercises to have you creating content that gets you noticed, brings your ideal clients, and establishes you as the expert you truly are!

$447 one-time payment or 5 payments of $97 each



What people have to say about coaching with me…

"Thanks to the Essentials Series, I understand the relationship between the different types of content that contribute to successfully marketing my business and providing value for my tribe. And the repurposing module? Wow. Who knew that I could take a piece of writing and expand it into a larger information product, or contract it into the tiniest Tweet? It's so exciting to know that if I'm feeling short on creative ideas, I don't have to look any further than what I've already written to find inspiration and source material. Priceless!!"

"With Dawn's wise counsel, expertise and coaching, I've shifted from "I can't write" to "I'm a writer, who knew?!" Under her guidance, I've successfully co-authored a chapter in a published book, drafted all my website copy, and started a blog! This came after years of "stuckness" and procrastination.

Dawn helped me get out of my own way by listening deeply to what I was saying, feeling and wanting. She then helped find creative strategies that fit me and provided constant encouragement and direct feedback along the way. She is a rigorous accountability partner, yet we shared a lot of laughter and fun too. I highly recommend Dawn - she is a wonderful person, trusted business partner and friend."

Lee Ann Wurster-Naefe, PCC

"I just wanted to check in and tell you how thankful I am for your guidance, support and warmth!! You are a light unmatched by any other!"

Arion Long

"Dawn has a gift for communicating the need to be clear about your message and who you are serving. I have found this advice helpful in defining my niche market and as a result, I have gained clarity in my communication of my larger mission."

"Before I started working with Dawn, I was struggling with how to revise the message on my association website. I felt it wasn't focused on what was best for my audience of virtual assistants. Once Dawn reviewed my content, she asked me to describe what I ultimately wanted visitors to do. Then she gave me some ideas around how to share that message and craft the content. As a result of Dawn's coaching, my association members have gotten engaged and helped with the new design. I have learned to keep asking 'what's in it for them' as I continue working on the site. Dawn is exactly what I needed -- an impartial set of eyes!"

"Coaching with Dawn was more than I expected. There was support for me as well as the sharing of techniques that were specific to me. Not only me personally in a broad sense, but also specific to where I was in my process. There were times when I would end our conversations having not only come to a realization about a problem or dilemma that I had not been aware of that was holding me back, but also with the solution to that dilemma. Things that I know, looking back, would have taken me weeks or months to work through, I was able to identify and problem solve after one session.

I had not acknowledged the extent to which my negative self-talk got in the way of my productivity and creativity. Dawn's gentle but firm approach was ceaseless in guiding to that awareness and encouraging me to take a more positive approach, not only to my project, but to myself. At this point, I am more supportive of myself and the creative process.

There were times in talking with Dawn that I already had all the answers; it just took the trust in the relationship that she built with me to confirm those answers. It's like talking through a situation with a best friend that you trust to tell you the truth that you already know. As a result of those experiences, I now trust myself more and spend less energy second guessing and more on just enjoying the process.

As a result of coaching with Dawn, I am going to finish the project that she helped me with. I realize now that my biggest enemy is my time/schedule and not some inherent weakness in my abilities."

Dessie Z.
Prunedale, California

"Dawn immediately touched my heart from the moment of our first conversation. She is authentic, warm, cheery and caring. I had the pleasure of being coached by a special someone that is connected and true to her Self. Her end result is always the same; for her clients to speak their inner voice. She regularly stated that every one of us has something important to share with the world. We just have to find a way to let it out without judgment and criticism. Dawn was my way of allowing the message to surface and let it go through writing.

Dawn gave me generous and much needed support and guidance to dig deeper, and still continue to be true to myself. We quickly gloss things over when deep issues arise, not wanting to face them, but Dawn continued to encourage me and always expected me to do my best. She challenged me to see things differently and to believe in my message, as well as the writing process.

Dawn’s coaching empowers and challenges you to work deep; to find the core of your thoughts; to hear your voice; and to authentically be who you really are. Her process of writing is very healing. I highly recommend Dawn for the novice to the advanced. She gave me the confidence and trust to believe in me. Thank you, Dawn. I bless you for all you have done to help me."

Desiree Leigh Thompson, Ph.D

"Dawn and I have done a lot of work on refining my business systems and marketing copy. I had done a lot of training with other teachers and had a good base started for my business. But Dawn's systems-oriented mind is really helping me take each part of my marketing and business and refine it. Dawn's encouraging feedback on my weekly accountability emails has been really helpful, as have just taking the time to write a detailed reflection on how I'm doing for the week. I've also really appreciated the monthly Just-Write Virtual Writing Workshops to have focused time for writing in community."

"Where do I start...Dawn is amazing! I chose to work with Dawn after learning about her approach on using systems to distribute all the content we hold in our heads and hearts. When I knew it was time to launch my Hustle with Heart coaching business, and all the content I had to share needed the right places to go, I chose Dawn as my coach to break things down into bite-sized pieces so I can accomplish things in a "floaty downstream" action way.

She helped me get clear on my purpose and my message ("my beacon"), then step by step coached me through harnessing the right social media platforms in the right way to share that message.

Today, 60 days after we started, I've got my daily message in place, I've built my website, have my podcast ready to launch, and am crystal clear on where to put my action and effort. I most love Dawn's calming presence, encouragement of me staying true to my message and letting that be my beacon, and her willingness to share her screen and walk me through the technical steps of things. She reminds me to stay aligned to my purpose and my beacon, and that I am making progress toward reaching those that need what I have to provide. THANK YOU, DAWN!!!

"Before my strategy session with Dawn, I wasn’t sure how to get more clear on my ideal soul mate client. After my strategy session, I’m creating an ideal client profile, giving it a name. I’m lso creating a free opt in freebie. Now I have more of an understanding how to reach my ideal client and I know that I can do this!"

Ariëlle Verwey

"If you are in need of honest feedback and great advice on branding, I would definitely recommend Dawn Shuler. Dawn looked at my website and gave me some great suggestions on bringing the theme to my Facebook and other social media platforms, and it's been a big help. Sometimes you just don't see what others see, and this kind of feedback is really important to get the message across that you are trying to get others to hear. Thanks, Dawn!"

Linda Larson-Schlitz

"Dawn was the first coach I ever actually PAID, and buying her Smart Business Strategy Consultation was the best money I ever spent! She is incredibly easy to talk to, and she quickly understood the vague ideas I had about the future of my business, came up with loads of ideas, and shaped them into a concrete plan! And everything on the plan is practical and possible! If you are considering Dawn as your consultant, JUST DO IT!"

Jewell Machlan

"Working with Dawn was one of the best decisions I made when writing a sales page for an upcoming event. As a writer, I thought I had written great content, but with Dawn’s creative insight, I found a much more successful way to communicate the event. She coached me topic by topic and line by line by asking probing questions and offering much more productive solutions. Because of my work with Dawn, I have been able to use those same strategies to create quality content for other sales pages and blog posts. Not only is she super knowledgeable, but Dawn is one of the nicest people I have ever worked with. She encourages you to stretch yourself and your communication to a whole new level."

Esther Hughes

"Thank you for an amazing coaching session today, Dawn! We really got a lot accomplished in one session, and I feel motivated plus focused to take the actions steps to move forward. You certainly are the 'Systems Whisperer' - you 'whispered' the systems I needed right out of me, unique to me."

Rosemary Bredeson

"Prior to meeting Dawn, I was struggling with maintaining organization in my business and was constantly feeling overwhelmed. I was juggling too many things at once and trying to do it all at the same time. This, of course, left me feeling drained at the end of the day and even though I was constantly ‘busy,’ I realized that I really hadn’t been productive at all or gotten close to everything done that I needed to.

When I heard Dawn speak at a networking event about developing ‘Sacred Systems,’ I was immediately interested in setting up a call with her. During our call she really helped me to home in on what where I need to focus my time and energy in my business and gave me definite actionable steps that I needed to start implementing to create more order in my business.

Dawn helped show me that by putting off the things that I don’t enjoy doing that are not in my Zone of Genius, but NEED to be done, it was eating up my energy. I have started setting aside blocks of time to complete the tasks that need to be done by me, and delegating the rest. I am much more protective of my time and energy and am looking at ways that I can systematize all aspects of my business and life so I can be much more productive while still leaving time for the important things like family and fun!

Dawn truly has a gift at what she does and if you are struggling with overwhelm or disorganization in your business, or just need some guidance on how to create an amazing customer experience, I would highly recommend her. She will be like a breath of fresh air in your business!"

Dr. Stacy Snow, PT, DPT

"Dawn's Smart Business Strategy Session was exactly what I needed to take my business to another level. She helped me brainstorm and implement the systems that have allowed me to increase revenue and create programs and incentives that my clients really want!

After working with Dawn, I felt more confident about what I was offering and how to offer it, and felt empowered to take the steps I needed to get unstuck and soar. Her combination of intuitive, soulful and smart business strategy really worked for me." 

Laura Di Franco, MPT

About Dawn

Authenticity Connection Sacred Space

Dawn handsThese are my three top values, and they weave through everything I do, in my business as well as in my life. My life purpose is to help people bring their authentic selves into their daily lives.

For entrepreneurs and business owners, I believe it’s crucial to be authentic, and to let others see the real you. You’ve probably heard, “People do business with those they know, like, and trust.” So, I’m here to help you claim the amazingness that is you and then put that out into the world through your business.  Connection is everything you do internally with your business and externally to the world.  Sacred space is what I need myself and what I create to help people run successful businesses that feed their souls.

In 2002, I started a business to help small business owners run their businesses more efficiently. Together, we created systems and processes, brainstormed new products and programs, and designed marketing campaigns to make those products and programs soar. We worked on everything from product launches to organizational charts to long-term marketing plans. I’ve helped my clients take countless projects from a nugget of an idea to its fruition… a year-long program, sales website, membership community, dripped content for an online curriculum, and more.

Over the years as my business has grown and I’ve worked with hundreds of entrepreneurs, I created all sorts of systems and processes to make this business of running a business easier. I’ve designed tools, programs, products, and classes for small business owners to help them uncover their deep message and purpose, and then align those with a strong, profitable, successful business that works for them… rather than for them working endlessly for their business.

Since 2005 I’ve been coaching entrepreneurs to clarify their message, focus on their goals, strategize those goals, and break them down into manageable actions.