[FUEL] About that ideal client of yours….

By Dawn Shuler I know… you hear ALL the freaking time about how you need to know your ideal client, be specific, blah blah blah. Well, I hate to tell ya, but it’s really true. You MUST be able to specifically describe your ideal client. Here’s the #1 reason why that’s hard: you want to be of service. You have gifts to share. Your genius helps light up the world. From that place, you want to help the world! And so you say, “I can help everyone! Everyone needs my services!” While that may be true to some degree, it’s difficult to market to a generic “everyone.” Your most effective marketing is the one that connects and resonates with the end-user, so much so that she says, “That’s me!!! Wow, you really get me!” You can’t do that if you’re genericizing your marketing in order to not possibly leave anyone
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[FUEL] What the No’s are really telling you

By Dawn Shuler If you’re doing your job as a business owner, then you’re constantly prospecting. You meet people at networking events; you follow up. People sign up for Discovery Sessions through your website; you hold those Discovery Sessions. You meet people for face-to-face meetings; you follow up. You make phone calls. You send personal emails. You create an online marketing campaign. And sometimes you get No’s. I won’t kid you. No’s suck. They can make you feel like you don’t know what you’re doing, that you’re not good enough, that you’re not worthy. You might even start rethinking your entire business model and life as an entrepreneur. I invite you to think about any No’s you’re getting a bit differently. No’s can be a gift. Actually, I’ll state that differently: They ARE a gift, and here’s why. No’s help you get clarity around your ideal client. If you really
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[FUEL] How to run your business badly – Case Study

By Dawn Shuler Recently, I’ve had a run-in with a vendor providing a service to my company. I contracted with this business almost a year ago for a service she’s going to provide in the upcoming weeks. She emailed me a couple of weeks ago to tell me that she has to cancel our arrangement due to some work she has to have done in her business. Note that we’re talking about scheduling something 7-8 weeks before our contracted date. Valuing connection and communication, I called her to talk this through. I called every day for three days in a row and left messages. She did not call me back. Because we have a contract, I got in touch with my lawyers to see what we needed to do, and we’re looking at our legal options. She has finally gotten in touch with me, but the situation is still unresolved.
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9 Landing Pages that Make You Lose Business [INFOGRAPHIC]

By Dawn Shuler Copyblogger has some seriously good stuff… I mean seriously good.  This infographic on the 9 landing page goofs is just one example.  The images are great, but don’t think Henneke means don’t use these kinds of pics.  They’re metaphors, people.  Metaphors for common mistakes made on landing pages.  I repeat – it’s not the images that are mistakes.  It’s what the images represent.  🙂 Hint: You actually gotta read the very short description of each kind of goof. Like this infographic? Get landing page advice that works from Copyblogger.
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[FUEL] Are you being you or camouflaging what makes you unique?

By Dawn Shuler I believe in the uniqueness of you. I believe you need to embrace what makes you different and unique and to stop camouflaging it. I believe that your difference and uniqueness is what will make your business soar. Watch today’s video to see why it’s so important to stop camouflaging the real you in your business.
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[FUEL] Dreams are important, but you need more.

By Dawn Shuler Most of us have lovely dreams and big goals.  Your Big Dream might look something like this: I want to build a premier retreat center in North Carolina. I want to be a keynote speaker. I want to write a book. I want to design and hold a year-long program. And so it goes. These are lovely dreams, but the harsh truth is that they will stay dreams unless you take action. I have a coaching client (we’ll call her Diane) who works with companies and organizations to help them improve their employees’ lives.  She’s been dancing for months with a boutique store owner who wants Diane to customize a program for her and her employees.  The problem is that she is so busy, she’s not returning Diane’s emails to set up a meeting to solidify details. During a coaching session, we brainstormed some tactics for continuing
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[FUEL] Daily Time Management Model for Amazing Productivity

By Dawn Shuler   That’s quite a claim, isn’t it… “Daily Time Management Model for Amazing Productivity”? There are two reasons I wrote it that way: It’s a model. In other words, I’m not saying this is how you must structure your day, no matter what. Using this model – the way I’ve adapted it to MY life and business – has truly resulted in amazing productivity. For the month I’ve been using this system, I’ve been more productive, felt better, have gotten more done in one month than in most consecutive six months in my fourteen years of business. Okay, that was a mouthful. For those that think in equations, here is a formula: Time Management System = most productive in 1 month > in any previous 6 months I’ve broken down my daily time management system into its various pieces so that you can determine what works for
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[FUEL] 3 Simple Steps for Entrepreneurial Success

One characteristic that seems to be universal for entrepreneurs is that we have ideas. Not just an idea here or there, but a TON of ideas. Ideas every day. Multiple ideas in a day. You probably understand that you can’t act upon and bring to fruition every single idea. You have to be selective. Some ideas will work; others won’t. So, then you are stuck in a dilemma: do you take action or not? Not all ideas are worthy of taking to their end game, but how do you figure out which ideas are worthy? And so you might stay stuck, and you may not follow many ideas at all. Your success as an entrepreneur depends upon your continual growth, evolution, and forward movement. And your ideas are how that growth, evolution, and movement manifest. Here’s my simple Success Plan for Entrepreneurs: Have an idea Act upon said idea Follow
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[FUEL] Don’t Rely on Yourself to Get Things Done. Create External Motivators

“An object in motion will stay in motion unless acted upon by an outside force. An object at rest will stay at rest unless acted upon by an outside force.” You know how it works… if it’s up to you get something done – and no one is relying on it – you procrastinate, procrastinate, procrastinate… And it doesn’t get done. But the second that you’re responsible to someone else and someone is depending upon you to get it done, man, you’ve never seen yourself be so productive. One of my coaching clients was invited to write a chapter for a textbook on coaching. We spent weeks on what she wanted to say, how she might present the information, mind maps, creating a writing lifestyle, writing goals. But not really a chapter written. The moment the editors established a deadline… BOOM! The entire chapter was written. It’s the war of
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FUEL] What to do when things don’t seem to be going well

By Dawn Shuler We all have those times when we are in the zone, when it’s all going well. We score the big client. We fill our programs. We get amazing feedback from an article we wrote that tells us we’re on the right path. The kids are good, the team won, the tea shop has your favorite tea in, and all the traffic lights are green. Life is damn good. And then there are the days where it doesn’t go quite so well. You get letters from the IRS regarding an issue that you’ve been corresponding with them for months, and when you call, their system is down. (And this is after waiting on hold for 30 minutes.) Your kid is sick. The thunderstorm caused the electricity to go out, and you lost all your changes. The marketing call you make falls flat. The hot “yes” for your program
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