[FUEL] Are you at a threshold moment?

By Dawn Shuler We all have those times where we can just chug along in our businesses and lives…. la la la la. We’re good. We’re happy. It’s status quo at its best. And then that all changes. We want more. We’re ready. Status quo is not good enough. So, then we have a decision to make. I call this a threshold moment or a choice point because it usually involves taking a conscious step – passing over that threshold or choosing a different path from the one you’re on. It can be scary, and what I know is that in order to cross over that threshold, the potential result has to be stronger than the fear of change. And many people can’t do it. The unhappily married woman who complains day after day about her husband not taking any responsibility for the kids or the house, and yet won’t
Read More

[FUEL] Lifecycle of a Project – Four Phases and Challenges of Each Phase

By Dawn Shuler We all have projects, and as creative entrepreneurs, boy-oh-boy, do the project possibilities multiply! (I’ll talk later about all those unfinished projects. 🙂 If you’re getting that itch again to create something new, take a look at the four phases of a project to see what it is that really jazzes you. It may be that you love one phase over another, and THAT is what has you starting new projects again and again. Phase 1: Design – For most entrepreneurs, this is the fun part. This is the whole reason you probably have dozens if not hundreds of project ideas. It’s that idea of possibility… what can you create? What’s needed? How can you bring your amazingness into the world through this specific thing? Oh, it’s a wonderful thing to dream of creation! Think of the Design phase as the asking questions phase: What is it?
Read More

[FUEL] Don’t Let Your Dreams Scare You

By Dawn Shuler As a business owner who works with other business owners, I see a lot of dreams. Sometimes these dreams take the form of little goals… I want to offer a new coaching program. Sometimes they take the form of medium goals… I want to facilitate a writing retreat. And then sometimes they take the form of a big-ass fantasy… I want to create a brand-new business to support women in transition. The thing is – big, medium, or small – it’s scary to go after your dreams. That’s an easy word to use – scary – but here’s what that fear really feels like. A dream is like your child, your baby. Your dream needs to be nurtured to grow and succeed. But if you fail in nurturing and growing your dream, then it could die… and as many parents will tell you, the death of a
Read More

[FUEL] Starting Big – 5 Steps to Making It Real

By Dawn Shuler Meredith Eisenberg has a great article, “The Reverse Funnel – How to Dream BIG and Start Small.” It’s basically a product development/marketing exercise to get you thinking differently about your products and programs flow. Long story short, the article recommends that you start with your big dream package, the $50,000 kahuna that people would be willing to pay you… and you have to figure out what you would offer at that price. Then, you work down from there. I went through this exercise, and I found it fascinating. I’m sure that what I came up with is far different than if I had started the other way around: what’s the smallest thing I can offer, and then go up from there. If I had done that, my growth would have been stunted. I wouldn’t have dreamed nearly as big. Instead, I started big, and whittled down to
Read More

[FUEL] Dreams are important, but you need more.

By Dawn Shuler Most of us have lovely dreams and big goals.  Your Big Dream might look something like this: I want to build a premier retreat center in North Carolina. I want to be a keynote speaker. I want to write a book. I want to design and hold a year-long program. And so it goes. These are lovely dreams, but the harsh truth is that they will stay dreams unless you take action. I have a coaching client (we’ll call her Diane) who works with companies and organizations to help them improve their employees’ lives.  She’s been dancing for months with a boutique store owner who wants Diane to customize a program for her and her employees.  The problem is that she is so busy, she’s not returning Diane’s emails to set up a meeting to solidify details. During a coaching session, we brainstormed some tactics for continuing
Read More

[FUEL] Dream a Little Dream

By Dawn Shuler For some people, January can feel like this super productive, let’s get things done time of year. There are all these resolutions and goals and new year energy. Boom. Boom. Boom. Well, I like to do things differently (no surprise there). I slow down and go inward to see what wants to be created. Sure, I do the whole smart business planning thing, but all that smart business planning needs to be driven by something deeper. What do I want to bring into the world this year? What am I being called to do? Is the direction I’m going in the right one for me? How can I use my gifts and genius to an even greater level – and help even more people? So, while, yes, I did set goals for 2016, those goals were based on the deeper, more introspective work I did. I suggest
Read More

[FUEL] 3 Simple Steps for Entrepreneurial Success

One characteristic that seems to be universal for entrepreneurs is that we have ideas. Not just an idea here or there, but a TON of ideas. Ideas every day. Multiple ideas in a day. You probably understand that you can’t act upon and bring to fruition every single idea. You have to be selective. Some ideas will work; others won’t. So, then you are stuck in a dilemma: do you take action or not? Not all ideas are worthy of taking to their end game, but how do you figure out which ideas are worthy? And so you might stay stuck, and you may not follow many ideas at all. Your success as an entrepreneur depends upon your continual growth, evolution, and forward movement. And your ideas are how that growth, evolution, and movement manifest. Here’s my simple Success Plan for Entrepreneurs: Have an idea Act upon said idea Follow
Read More