FUEL] What to do when things don’t seem to be going well

By Dawn Shuler We all have those times when we are in the zone, when it’s all going well. We score the big client. We fill our programs. We get amazing feedback from an article we wrote that tells us we’re on the right path. The kids are good, the team won, the tea shop has your favorite tea in, and all the traffic lights are green. Life is damn good. And then there are the days where it doesn’t go quite so well. You get letters from the IRS regarding an issue that you’ve been corresponding with them for months, and when you call, their system is down. (And this is after waiting on hold for 30 minutes.) Your kid is sick. The thunderstorm caused the electricity to go out, and you lost all your changes. The marketing call you make falls flat. The hot “yes” for your program
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[FUEL] Will the Real You Please Stand Up and Market

By Dawn Shuler You’re a business owner in your particular field (coach, consultant, healer…), and like it or not, there are thousands of people in your industry. Notice I didn’t say, “There are thousands of business owners just like you” because that’s not true. However, if you present yourself like everyone else or play it safe in your marketing, then you might as well be just like everyone else. The key to attracting high quality clients and to having a profitable business is to stand out from the crowd. You do that in two ways: Market authentically Reveal the true you The cool part is that both those things go together. If you’re truly marketing authentically – what feels right, what you believe in, what you stand for, what you’re passionate about, what services you offer that really solve problems – then it’s going to reveal the true you. And
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