[FUEL] Ready, Fire, Aim

By Dawn Shuler I’ve had several coaching calls lately where my sweet little clients want everything to be perfect before they hit the “Go” button. They want “it” to be perfect. They want everything figured out. They want assurance that it’s all going to go to plan. Yeah….. that whole planning thing…. see, planning is great. You need plans. As Eisenhower said, “I have always found that plans are useless, but planning is indispensable.” At some point, you have to actually DO something. At that point, the plan is a useful guide, but the eventual outcome will always look different from the original plan. Here are some things I hear which tells me that people are spending too much time with the aiming and planning part: My elevator pitch isn’t perfect so I can’t go to any networking events. I have to wait until after Mercury in Retrograde is over
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Floaty Action Defined

By Dawn Shuler When you’ve been in business for over 14 years, you do a lot of things.  🙂  You try this; you try that; you try this other thing. I’ve had some amazing ideas over the years, and some of them have actually blossomed into real world products, services, and programs. Yay me. But not all of them were successful.  No matter how brilliant of an idea or how much I KNEW people needed this thing I had to offer, that doesn’t mean that the market was ready to buy. (That’s why I have so many smart business tips… because I’ve learned a crap-ton along the way!) I’m all about action, and I have no problem pushing that damn boulder up the mountain.  I really do think I can do ANYTHING. I’m a woman and a mother; therefore, I must be Wonder Woman.  😉 But there have been times
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[FUEL] Are you at a threshold moment?

By Dawn Shuler We all have those times where we can just chug along in our businesses and lives…. la la la la. We’re good. We’re happy. It’s status quo at its best. And then that all changes. We want more. We’re ready. Status quo is not good enough. So, then we have a decision to make. I call this a threshold moment or a choice point because it usually involves taking a conscious step – passing over that threshold or choosing a different path from the one you’re on. It can be scary, and what I know is that in order to cross over that threshold, the potential result has to be stronger than the fear of change. And many people can’t do it. The unhappily married woman who complains day after day about her husband not taking any responsibility for the kids or the house, and yet won’t
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Once you know something, you can’t unknow it

By Dawn Shuler Last Friday, I was just going to putter and do minor things around the house: empty the dishwasher, make the bed…. little things.  As I started to do my puttering in the kitchen, I noticed how dirty and gross the microwave was.  And how something in the veggie drawers had leaked, and they were nastiness personified. Now, the microwave has been a mess for a while, and I kept warning the girls that I was going to make it a summer project for them to clean it out.  I was always too busy.  (Plus, I’m not the culprit that makes the microwave messy, and it was bad… there was stuff on the ceiling of the microwave!) I thought about continuing to ignore those things, but it was as if once I knew those things were there and they were really in my consciousness, I couldn’t unknow it.
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[FUEL] The Truth About “Being ready”

By Dawn Shuler If you’re a business owner, more than likely you want something more: more clients, more revenue, more free time, more speaking events, more expansion, more products. As a business coach, I have a lot of conversations with other business owners about where they are in their business and their goals. During those conversations and follow-up, people tend to be in two different camps: 1) those who are ready to move forward and take action, and 2) those who “aren’t ready.” “Give me a couple of weeks to figure things out.” “I need to get clearer.” “Let me get ready, and I’ll get back to you.” What does “ready” really mean? Most people who say they aren’t ready either mean they don’t have the money (but that’s almost always a reason that covers up something deeper) or that they aren’t clear enough. They think that once they get
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[FUEL] Don’t Let Your Dreams Scare You

By Dawn Shuler As a business owner who works with other business owners, I see a lot of dreams. Sometimes these dreams take the form of little goals… I want to offer a new coaching program. Sometimes they take the form of medium goals… I want to facilitate a writing retreat. And then sometimes they take the form of a big-ass fantasy… I want to create a brand-new business to support women in transition. The thing is – big, medium, or small – it’s scary to go after your dreams. That’s an easy word to use – scary – but here’s what that fear really feels like. A dream is like your child, your baby. Your dream needs to be nurtured to grow and succeed. But if you fail in nurturing and growing your dream, then it could die… and as many parents will tell you, the death of a
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If you want to dig your own grave, I won’t stop you

By Dawn Shuler One of the things I’ve figured out about myself is that I am all about action.  Back when I was a new business owner working with other business owners, the moment they said, “I want to do _____” – Boom! Off I’d go and make it happen.  Sometimes, they were shocked; other times, they would go, “Um, I wasn’t really ready to do such and such. Take it back, please.” Not only did I figure out that I’m about action, action, action… other people may say they want action, but when it comes down to it, they aren’t really willing to take action. Case in point… I was talking to a prospective client who told me her (very real) tale of woe as an abused wife for twenty years.  For years, she had been thinking of writing a book about her experience, but there were some situations
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[FUEL] Slay the Inner Critic Gremlin – Your most important first step

By Dawn Shuler During my Just Write! Virtual Workshops, I have a few rules for my participants: No email, phone, or social media Commit to doing it badly Don’t edit, unless that’s the specific project for the workshop Take projects in chunks instead of trying to look at entire project Follow your energy Why do I have rules? Because without them, it’s very easy to be paralyzed by the creative process. Here are things I hear from my clients and people in my programs all the time: “I’m so overhwhelmed… I don’t know where to start!” “I feel scattered. I have notes on bits of paper everywhere.” “What if it’s not good enough?” The rules for my workshop work for any project, and, honestly, that’s why they’re there. Because, otherwise, you would get so caught up in the overwhelm, stress, and anxiety that you wouldn’t make any progress. I ran
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[FUEL] The 2 Most Important Questions for Entrepreneurs

By Dawn Shuler If you are a true entrepreneur (meaning that you have a vision for your business that is beyond just the day-to-day work that you do), then you want that business to move forward. You need to plan. You need to strategize. But before you get to all that left-brained, nitty gritty stuff, you need to be asking yourself these two very important questions. How is that going to happen? What gets in the way? For example, say you want to launch a program that starts January 4. You ask, “How is that going to happen?” Your answer might be, “I need to enroll 6 people.” Question #1 gets repeated… So, how is *that* going to happen? And your answer to that might be, “I need to enroll 2 people by November 15, 2 people by November 30, and 2 people by December 16.” Question #1 gets repeated
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[FUEL] Are you at a threshold moment?

By Dawn Shuler We all have those times where we can just chug along in our businesses and lives…. la la la la. We’re good. We’re happy. It’s status quo at its best. And then that all changes. We want more. We’re ready. Status quo is not good enough. So, then we have a decision to make. I call this a threshold moment or a choice point because it usually involves taking a conscious step – passing over that threshold or choosing a different path from the one you’re on. It can be scary, and what I know is that in order to cross over that threshold, the potential result has to be stronger than the fear of change. And many people can’t do it. The unhappily married woman who complains day after day about her husband not taking any responsibility for the kids or the house, and yet won’t
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