[FUEL] 9 Pieces You Need for a Successful Business

By Dawn Shuler According to an article in Forbes in 2013, there were almost 28 million small businesses in the United States, and over 22 million of those were self-employed with no additional payroll or employees.  Over 50% of the working population (that’s about 120 million people) works in a small business.  And the last statistic for now: small businesses have generated over 65% of the net new jobs since 1995. So, seems like a small business is the way to go, huh? Well, you need a little more than the proverbial shingle.  As I coach and consult with small business owners in creating successful businesses, we cover several areas of business: administrative, list-building, lead generation, marketing, creation and development, training, revenue generation, credibility and visibility, and financial tracking. It occurred to me that that the big graphic can be broken down into more manageable pieces: the pieces you need
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[FUEL] Will the Real You Please Stand Up and Market

By Dawn Shuler You’re a business owner in your particular field (coach, consultant, healer…), and like it or not, there are thousands of people in your industry. Notice I didn’t say, “There are thousands of business owners just like you” because that’s not true. However, if you present yourself like everyone else or play it safe in your marketing, then you might as well be just like everyone else. The key to attracting high quality clients and to having a profitable business is to stand out from the crowd. You do that in two ways: Market authentically Reveal the true you The cool part is that both those things go together. If you’re truly marketing authentically – what feels right, what you believe in, what you stand for, what you’re passionate about, what services you offer that really solve problems – then it’s going to reveal the true you. And
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