9 Landing Pages that Make You Lose Business [INFOGRAPHIC]

By Dawn Shuler Copyblogger has some seriously good stuff… I mean seriously good.  This infographic on the 9 landing page goofs is just one example.  The images are great, but don’t think Henneke means don’t use these kinds of pics.  They’re metaphors, people.  Metaphors for common mistakes made on landing pages.  I repeat – it’s not the images that are mistakes.  It’s what the images represent.  🙂 Hint: You actually gotta read the very short description of each kind of goof. Like this infographic? Get landing page advice that works from Copyblogger.
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[FUEL] 5 Simple Ways to Make Progress with Your Marketing

By Dawn Shuler Running an online business requires a ton of marketing… even some things you might not consider marketing. Article writing, blogging, social media updates, sales page copy, campaign emails, video scripts, networking elevator speeches, bios… It can be overwhelming when you think about it. Sometimes it even seems easier to just not do anything. Here are five strategies to help you simplify your marketing plans – and to make sure you continue to market! The first – and the key to any project – is to break down your marketing into bite-sized small pieces. Then, take one task at a time. And if you’re a list maker, then each of those pieces is an individual task – much nicer to your psyche as you try to get things done, and you get to cross off those to-do items more often! If you have graphics (or other pieces) to
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[FUEL] Create a Business that Works for You and that You Love

By Dawn Shuler You hear how you should do this and you should do that. Heck, as a business coach, even I tell you what to do! (And one note about that… I always follow any suggestion or recommendation with “You have to do what works for you.”) Models, formulas, strategies, tools, worksheets, and the like are fabulous for helping you navigate the waters of business, but they’re not meant to be so sacred that you can’t deviate from them and follow your heart’s wisdom. If you’re making decisions in your business that are based from your heart and passion for what you want in your business, then you are on your way to creating a business you love. But if you’re making decisions – or not taking action – out of fear or lack, then your business will probably not end up being one you love. How do you
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[FUEL] What story do your numbers tell you?

By Dawn Shuler Every year I’ve done somewhat of a review of my business for the last year. Usually, it’s revolved around revenue, including my most profitable service or program revenue streams and my highest grossing clients. I also plan what programs I’m going to offer in the next 6-12 months, and plan my marketing and launches around that. Smart business indeed. Well, as the maximizer that I am, this year I put all of that together and added a few pieces. Here’s what I have to say about doing the business review. Sometimes, you can be afraid to look at certain things in your business, either because you perceive failure or because you would rather hide your head in the sand. I’m here to tell you that the numbers have a story to tell, and that story isn’t always a scary one, no matter what fear you might have
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[FUEL] The Difference Between Wants, Needs, and Immediate Needs

By Dawn Shuler Today, we’re going to talk about wants, needs, and immediate needs. You see, as a business owner, your job is to meet the need of your target market. Easy peasy. The problem comes into play when you have to deal with what your target market wants, and what your target market wants and what they need may not be the same. This video explains the difference between wants, needs, and immediate needs, and how you can get into the head of your target market. After you watch the video, let me know what resonated with you and how you’re going to meet the wants and immediate needs of your target market.
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[FUEL] The 2 Most Important Questions for Entrepreneurs

By Dawn Shuler If you are a true entrepreneur (meaning that you have a vision for your business that is beyond just the day-to-day work that you do), then you want that business to move forward. You need to plan. You need to strategize. But before you get to all that left-brained, nitty gritty stuff, you need to be asking yourself these two very important questions. How is that going to happen? What gets in the way? For example, say you want to launch a program that starts January 4. You ask, “How is that going to happen?” Your answer might be, “I need to enroll 6 people.” Question #1 gets repeated… So, how is *that* going to happen? And your answer to that might be, “I need to enroll 2 people by November 15, 2 people by November 30, and 2 people by December 16.” Question #1 gets repeated
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[FUEL] Are you at a threshold moment?

By Dawn Shuler We all have those times where we can just chug along in our businesses and lives…. la la la la. We’re good. We’re happy. It’s status quo at its best. And then that all changes. We want more. We’re ready. Status quo is not good enough. So, then we have a decision to make. I call this a threshold moment or a choice point because it usually involves taking a conscious step – passing over that threshold or choosing a different path from the one you’re on. It can be scary, and what I know is that in order to cross over that threshold, the potential result has to be stronger than the fear of change. And many people can’t do it. The unhappily married woman who complains day after day about her husband not taking any responsibility for the kids or the house, and yet won’t
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[FUEL] 9 Pieces You Need for a Successful Business

By Dawn Shuler According to an article in Forbes in 2013, there were almost 28 million small businesses in the United States, and over 22 million of those were self-employed with no additional payroll or employees.  Over 50% of the working population (that’s about 120 million people) works in a small business.  And the last statistic for now: small businesses have generated over 65% of the net new jobs since 1995. So, seems like a small business is the way to go, huh? Well, you need a little more than the proverbial shingle.  As I coach and consult with small business owners in creating successful businesses, we cover several areas of business: administrative, list-building, lead generation, marketing, creation and development, training, revenue generation, credibility and visibility, and financial tracking. It occurred to me that that the big graphic can be broken down into more manageable pieces: the pieces you need
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