[FUEL] Is it time to come out of your shell?

By Dawn Shuler Entrepreneurs and business owners often go through cycles. We can be all spitfire and balls o’ energy, and then we go into downtime, replenish, and retreat mode. We can’t be at high productivity and creativity all the time; we need the rest part of the creativity cycle. At the same time, we can’t be in rest mode all the time, or nothing gets done! And then there’s the in-between, the status quo, where we just keep doing what we’ve been doing, not adding anything new, and not really retreating into our shells. That place can feel reeeeaaaaalllly comfortable after a while, especially if revenues are steady. “Hey, I’m bringing in income. I’m working. It’s all good.” However, at some point, that status quo will start to change. Maybe clients aren’t renewing like they used to, and new ones aren’t coming in. Or you’re not getting as many
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[FUEL] Creating Sacred Space – Both Inside and Out

By Dawn Shuler Much of what I do for my clients is to create sacred space. When I’m leading a workshop, I create sacred space for my clients and students to do their own creating. When I coach, the coaching session is a sacred space where my clients feel safe to share, to stretch, to take risks, and to uncover blocks to their creativity, and business growth. Sacred space is one of my core values, along with connection and authenticity. I not only create sacred space for others, but it’s crucial for me to have to do all that I do. And I suspect it’s important to you, too. Sacred space doesn’t just occur in one’s physical environment, but also mentally. My outward sacred space helps to create the internal sacred space I need as well. Here is how I create sacred space… both externally and internally. Figure out what
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[FUEL] 9 Pieces You Need for a Successful Business

By Dawn Shuler According to an article in Forbes in 2013, there were almost 28 million small businesses in the United States, and over 22 million of those were self-employed with no additional payroll or employees.  Over 50% of the working population (that’s about 120 million people) works in a small business.  And the last statistic for now: small businesses have generated over 65% of the net new jobs since 1995. So, seems like a small business is the way to go, huh? Well, you need a little more than the proverbial shingle.  As I coach and consult with small business owners in creating successful businesses, we cover several areas of business: administrative, list-building, lead generation, marketing, creation and development, training, revenue generation, credibility and visibility, and financial tracking. It occurred to me that that the big graphic can be broken down into more manageable pieces: the pieces you need
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[FUEL] Will the Real You Please Stand Up and Market

By Dawn Shuler You’re a business owner in your particular field (coach, consultant, healer…), and like it or not, there are thousands of people in your industry. Notice I didn’t say, “There are thousands of business owners just like you” because that’s not true. However, if you present yourself like everyone else or play it safe in your marketing, then you might as well be just like everyone else. The key to attracting high quality clients and to having a profitable business is to stand out from the crowd. You do that in two ways: Market authentically Reveal the true you The cool part is that both those things go together. If you’re truly marketing authentically – what feels right, what you believe in, what you stand for, what you’re passionate about, what services you offer that really solve problems – then it’s going to reveal the true you. And
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