[FUEL] Let go, let go, let go

By Dawn Shuler Whether it’s physical stuff, relationships, or old beliefs, sometimes it seems as if our lives are a repetitive process of let go of this, let go of that, let go of this other thing. It’s actually not a repeat of the same thing. It’s a peeling back of the layers of the onion. Each time you peel back one layer, reach one level of the game, there’s another level, another layer to conquer. Remember those racing video games in arcades? You do the dirt bike race, and you win! Yay! Then, the next course is in the Alps, and you come in second. Yay for you! Now onto the next course… And so it goes. You see the course in front of you, but that particular finish line is all you see. You don’t see the next course with its finish line flag, and the one after
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What stories do you tell yourself?

By Dawn Shuler Two weeks ago, I was an unexpected featured member at one of my beloved On Purpose Networking groups.  Ginny, leader of OPN, had had a cancellation at the last minute, and she asked me if I could fill in.  I said sure. Now, this was about 30 minutes before I was planning to leave, so I obviously hadn’t had time to plan what I would talk about for 5 minutes and promote. I put together some ideas about how I see clearly what my clients need, how to get there, and what to do.  Since we also do door prizes, I brought my book Find Your Moments as one of the offerings. I walked into the event and handed my book to the assistant Jill.  She looked at the cover, looked at me, and then exclaimed, “I didn’t know you had written a book! Oh my goodness!” 
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[FUEL] Top 10 Duties of a CEO (Are you doing these?)

By Dawn Shuler Nowadays, it’s easy to start your business, find resources to help you, attend networking events in all shapes and sizes, and use online tools to market and run your business. The drawback is that there are a lot of small business owners out there who are really glorified service providers or hobbyists. And they’re missing out on running and growing a true business. They need to be CEOs, not worker bees. How does that land for you? Do you consider yourself a CEO, or does that word seem too big to describe you? Do you run your business consciously and intentionally, or do you let it run you? A CEO of a business runs the business, whether it’s for a company of 1 or 1000. Here are the top 10 duties of a CEO. 1. The CEO knows the Deeper Why. More than likely, she started her
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[FUEL] Create a Business that Works for You and that You Love

By Dawn Shuler You hear how you should do this and you should do that. Heck, as a business coach, even I tell you what to do! (One note about that… I always follow any suggestion or recommendation with “You have to do what works for you.”) Models, formulas, strategies, tools, worksheets, and the like are fabulous for helping you navigate the waters of business, but they’re not meant to be so sacred that you can’t deviate from them and follow your heart’s wisdom. If you’re making decisions in your business that are based from your heart and passion for what you want in your business, then you are on your way to creating a business you love. But if you’re making decisions – or not taking action – out of fear or lack, then your business will probably not end up being one you love. How do you know
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[FUEL] Top 10 Ways to Be More Present in Your Life

By Dawn Shuler As a small business owner, mother, and wife, I’m a busy gal. And as a creative entrepreneur, I have enough ideas to keep me going 24/7 for years to come. And I like to paint, draw, quilt, cross-stitch, write, run, hike… Unfortunately in some ways, though, I seem to be wired to work, work, work, and play after. “I’ll do such and such AFTER I do my work.” Guess when that happens? Yep … never! I never get ALL my work done. What I noticed was that I would get to the proverbial end of regular business hours, and I felt frenetic and panicked and stressed. “Oh, no! I can’t quit now! Look at all this there is to do! I’ll have to work tonight after dinner and after the kids go to bed!” or a plaintive, wailing, “Everything I didn’t get done today will have to
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My 15 Steps to Manifestation

By Dawn Shuler Over the last several years, I’ve done a lot of work on changing my attitudes, beliefs, and actions around money.  Over 10 years ago, my then-husband and I worked with a financial coach – for that very reason.  I’ve read books, I’ve taken workshops, I’ve worked on my mindset, I’ve become aware of my financial story. Yet still I seemed to struggle. Never enough. Never enough. Never enough. Well, that is changing.  Magic is happening. Tides are turning.  Money has come and is coming.  Sometimes out of the blue. What made a difference?  I believe it was these 15 things. Some of them I’ve been doing for years, as I mentioned.  But all 15 on the list were things I did in a focused, concentrated, conscious manner over about 3-4 weeks. As a result, we have two contract proposals out to NASA that are awaiting final approval,
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Are your actions in alignment?

By Dawn Shuler A few weeks ago, I was feeling very low energy, which was unfortunate timing as I had tons to do on my plate: networking, marketing, planning the next marketing campaign. And I didn’t want to do any of it. So, I didn’t. I had just come off several weeks of working hard on my rebrand and new website launch, plus several speaking gigs, and potential client meetings (yay on all of the above). So, I knew my low energy could have just been a natural part of the creative cycle – the downtime part of the cycle. But I was worried that I was making easy excuses to NOT do work. Was I in alignment with my energy, or was I in fear? Fear over putting myself and my new brand out there and possible rejection? I don’t know that I had an answer to that question. 
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[FUEL] Are you being you or camouflaging what makes you unique?

By Dawn Shuler I believe in the uniqueness of you. I believe you need to embrace what makes you different and unique and to stop camouflaging it. I believe that your difference and uniqueness is what will make your business soar. Watch today’s video to see why it’s so important to stop camouflaging the real you in your business.
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[FUEL] Starting Big – 5 Steps to Making It Real

By Dawn Shuler Meredith Eisenberg has a great article, “The Reverse Funnel – How to Dream BIG and Start Small.” It’s basically a product development/marketing exercise to get you thinking differently about your products and programs flow. Long story short, the article recommends that you start with your big dream package, the $50,000 kahuna that people would be willing to pay you… and you have to figure out what you would offer at that price. Then, you work down from there. I went through this exercise, and I found it fascinating. I’m sure that what I came up with is far different than if I had started the other way around: what’s the smallest thing I can offer, and then go up from there. If I had done that, my growth would have been stunted. I wouldn’t have dreamed nearly as big. Instead, I started big, and whittled down to
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If you want to dig your own grave, I won’t stop you

By Dawn Shuler One of the things I’ve figured out about myself is that I am all about action.  Back when I was a new business owner working with other business owners, the moment they said, “I want to do _____” – Boom! Off I’d go and make it happen.  Sometimes, they were shocked; other times, they would go, “Um, I wasn’t really ready to do such and such. Take it back, please.” Not only did I figure out that I’m about action, action, action… other people may say they want action, but when it comes down to it, they aren’t really willing to take action. Case in point… I was talking to a prospective client who told me her (very real) tale of woe as an abused wife for twenty years.  For years, she had been thinking of writing a book about her experience, but there were some situations
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