Training, Online Lab, Support, Mentoring, and Feedback to Create the Most Meaningful and Powerful Content for Your Business


Are you a small business owner who is ready to create the content that says YOU all over it, and helps you meet your business goals quickly (list-building, credibility, client attraction)?


Join me… and I will personally guide you to create the most powerful and impactful content that will move you forward (even if you have no idea what that content might be).


Do you have an idea for a project (large or small) to bring out into the world, but…?

  • You’re floundering, and you don’t know where to put your time and energy
  • You’re evolving (yet again), and you know that crucial content (your website home page, your bio, your message, your elevator speech) needs to catch up
  • You have a sneaky suspicion that people aren’t really clear about what you do
  • You know that writing just any content won’t do. Because you know it has to be the right content (and you may not necessarily know what that is)
  • You don’t know what to write
  • You don’t know how to get started
  • You don’t understand how to clarify your message and then fold that into your content

Over this two-week Bootcamp, I will guide and support you as you clarify your message and create the content that is yearning to come out into the world. Here’s how the it works: The Content Creation Bootcamp is a 5-session, step-by-step (take-you-by-the-hand) online lab experience that is guaranteed to give you what you need to create and put out into the world the most amazing content that is the epitome of YOU and what you do. By the time you’re done, you’ll be able to speak clearly and powerfully about who you are and what you do, have clarity around your content project for the Bootcamp, accountability and support to actually create it, and feedback and review of that content.

wordle-projects4Creating content might seem easy to create on the surface, but it does require some work on your part to get crystal clear about who you are and what you do (and the experience your clients and customers get with you), what you want to create, and why. In this Bootcamp, you’ll get models of all content types (think home page, sales page, eBook, video series… ), templates, resources, and exercises to create your powerful content.

In addition, you get me… guiding and supporting you, of course, but also to review your content and to bring my 12+ years of experience in business and marketing to YOUR content.



"Before my strategy session with Dawn, I wasn’t sure how to get more clear on my ideal soul mate client. After my strategy session, I’m creating an ideal client profile, giving it a name. I’m lso creating a free opt in freebie. Now I have more of an understanding how to reach my ideal client and I know that I can do this!"

Ariëlle Verwey

"If you are in need of honest feedback and great advice on branding, I would definitely recommend Dawn Shuler. Dawn looked at my website and gave me some great suggestions on bringing the theme to my Facebook and other social media platforms, and it's been a big help. Sometimes you just don't see what others see, and this kind of feedback is really important to get the message across that you are trying to get others to hear. Thanks, Dawn!"

Linda Larson-Schlitz

"Dawn was the first coach I ever actually PAID, and buying her Smart Business Strategy Consultation was the best money I ever spent! She is incredibly easy to talk to, and she quickly understood the vague ideas I had about the future of my business, came up with loads of ideas, and shaped them into a concrete plan! And everything on the plan is practical and possible! If you are considering Dawn as your consultant, JUST DO IT!"

Jewell Machlan

"Working with Dawn was one of the best decisions I made when writing a sales page for an upcoming event. As a writer, I thought I had written great content, but with Dawn’s creative insight, I found a much more successful way to communicate the event. She coached me topic by topic and line by line by asking probing questions and offering much more productive solutions. Because of my work with Dawn, I have been able to use those same strategies to create quality content for other sales pages and blog posts. Not only is she super knowledgeable, but Dawn is one of the nicest people I have ever worked with. She encourages you to stretch yourself and your communication to a whole new level."

Esther Hughes

"Thank you for an amazing coaching session today, Dawn! We really got a lot accomplished in one session, and I feel motivated plus focused to take the actions steps to move forward. You certainly are the 'Systems Whisperer' - you 'whispered' the systems I needed right out of me, unique to me."

Rosemary Bredeson

"Prior to meeting Dawn, I was struggling with maintaining organization in my business and was constantly feeling overwhelmed. I was juggling too many things at once and trying to do it all at the same time. This, of course, left me feeling drained at the end of the day and even though I was constantly ‘busy,’ I realized that I really hadn’t been productive at all or gotten close to everything done that I needed to.

When I heard Dawn speak at a networking event about developing ‘Sacred Systems,’ I was immediately interested in setting up a call with her. During our call she really helped me to home in on what where I need to focus my time and energy in my business and gave me definite actionable steps that I needed to start implementing to create more order in my business.

Dawn helped show me that by putting off the things that I don’t enjoy doing that are not in my Zone of Genius, but NEED to be done, it was eating up my energy. I have started setting aside blocks of time to complete the tasks that need to be done by me, and delegating the rest. I am much more protective of my time and energy and am looking at ways that I can systematize all aspects of my business and life so I can be much more productive while still leaving time for the important things like family and fun!

Dawn truly has a gift at what she does and if you are struggling with overwhelm or disorganization in your business, or just need some guidance on how to create an amazing customer experience, I would highly recommend her. She will be like a breath of fresh air in your business!"

Dr. Stacy Snow, PT, DPT

"Dawn's Smart Business Strategy Session was exactly what I needed to take my business to another level. She helped me brainstorm and implement the systems that have allowed me to increase revenue and create programs and incentives that my clients really want!

After working with Dawn, I felt more confident about what I was offering and how to offer it, and felt empowered to take the steps I needed to get unstuck and soar. Her combination of intuitive, soulful and smart business strategy really worked for me." 

Laura Di Franco, MPT

I will work with you to craft your Purposeful Work Statement, help you clarify your content project for this Bootcamp, set up the Action Plan to create your content, hold you accountable to create that content, review your content and give you valuable feedback… all so that you create the content that will move you and your business forward the most.


Purposeful-Work-Statement_small_tiltedYou’ll learn how to clarify what you do in a compelling Purposeful Work Statement that we’ll then fold into the content you create. I’m going to show you the easiest, most powerful way I know to do this (I take me and my private clients through this very process)… and it does not involve hiring an expensive brand consultant, going round and round in your head, or having no idea what to write.

I’ll show you how to refine how you speak about what you do and your USP (Unique Selling Proposition). This is the crucial foundation for not only the content you’ll create in this Bootcamp, but for all the content you create from here on out.

I’ll work with you to outline the steps to creating your content (and even share with you templates and resources for YOUR particular content project) and help you design a Content Action Plan to… wait for it… actually write the content!

Finally, I will give you feedback and review of your content* – an expert eye to tell you if it’s “landing” right or off the mark… and how to capitalize on your content strengths.

(*In order for me to give feedback on your content project, you must turn in your content by the date specified.)


How do I know all this? I do it every day in my own business.


Dawn purple left rotate shadowAbout Dawn Shuler

I’ve been working with clients for over a dozen years to make their businesses stronger and more profitable, and it’s almost always centered around designing a strong, powerful message, and then creating the content to get that message out there. I’ve managed businesses for dozens of clients, and I was Chief Operating Officer of a virtual training company for seven years.

So, I know what makes a business successful, and what doesn’t. I know how to break things down to actually get things done. And I’ve created exercises, tools, and strategies to make it easy. (I’m all about efficient and easy!)

And you get all that (basically, Dawn-in-your-pocket) as you go through the Bootcamp.



Here’s exactly what you get from the Content Creation Bootcamp:


Step 1: Powerful Content Training

  • Get clear on who you are, what makes you different, and what you do (in language your potential clients and customers will eat up)
  • Learn the 6 common areas of content creation to help you narrow down your content project for the Bootcamp
  • Create your unique Purposeful Work Statement (no worries… I have a process for that!)
  • Learn to talk about what you do in terms of the experience you provide (not just the nuts and bolts of what you “do”)

Bonus: You get…

  • Content Creation Questionnaire
  • Content Areas Assessment
  • Purposeful Work Statement exercise and template
  • What Experience Are You Providing? Worksheet

Step 2: Content Writing Lab Part 1

  • writing labDig into your content project, and plan from beginning to end
  • Become familiar with various types of content projects, and the benefits of each one
  • How to choose the content project that’s going to reach your business goals the quickest and with the most impact

Bonus: You get…

  • Goal-Planning Worksheet
  • How to Choose Your Project exercise
  • Your Writing Purpose Worksheet
  • Content Action Plan Template
  • Content Commitment Agreement
  • Your Writing Purpose worksheet

Step 3: Open Q&A/Open Office Hours (2 sessions)

Think of this as the over-the-shoulder, real time support and guidance through the process of creating your content. I’ll answer specific questions and give feedback (think titles, headlines, concepts, and more).

I’ll also provide templates and models for whatever content project you’re working on. Want to craft a sales page but feel overwhelmed by what goes on it? I have models for that! Want to create a new free gift, but you don’t know what to do? I have tons of examples and resources to share. Use me as your personal content resource provider!


writing labStep 4: Content Writing Lab Part II

Your content project comes together in this last session of the Content Creation Bootcamp! If you’ve gotten me your content by the specified date, then I’ll give feedback and recommendations for the next step. We’ll also discuss how this process worked for you, and how you can apply what you’ve learned to future projects… and your business in general.

You don’t want to miss this…

The price is $497, or you can pay with a convenient payment plan of two payments of $275 each.

The important thing to know is that space is limited to 6 people, as I want to give custom and personal attention to each person.

Whether you have an idea for a project or need to get one off the ground that feels like it’s been in limbo FOREVER, invest in the Content Creation Bootcamp and see your project (and your bigger goals) start to take beautiful shape.



"The Content Creation Bootcamp was a shot in the arm for me. I really liked the focused work on a single aspect of my larger project. It helped me not get distracted by feeling the need to juggle all the elements. And Dawn's feedback on the "fundamentals" chapter of my workbook was transformative.

I loved her balanced/honest approach when she said "This is really good!" in some places. I knew she meant it because of the hard lines she took with things that definitely needed work. (I might add that as her husband she did not hold me to a lower/different standard, which also meant that really good stuff got done.)"

"When I started the Content Creation Bootcamp, I had an outline of two programs that I had been 'working' on for over a year. By the time the program ended, I had completed one program and gotten an excellent start on the second one. Once the momentum started, I was able to just keep going. Before this, I was constantly procrastinating. Having the accountability, structure, and direction was invaluable. I'm set to launch the two programs within the next couple months and am actually looking forward to putting together more in the future."

"The best part about the Content Creation Bootcamp was Dawn’s upbeat attitude! She was very much a source of inspiration, and her written feedback was immensely helpful as I worked through my major project. I appreciated the structure of the bootcamp as it kept me moving happily forward with my writing goals after I had been postponing them for YEARS. I got a lot done and am well on my way! As a result of Dawn’s guidance, I realized I have to make MY business as much of a priority as I make my clients' businesses."




Training, Online Lab, Support, Mentoring, and Feedback to Create the Most Meaningful and Powerful Content for Your Business

So what do you get in the
Content Creation Bootcamp?

  1. Five sessions (Powerful Content Training, Content Writing Lab Parts 1 and 2, and 2 Open Q&A calls)
  2. Downloadable video and audio recordings of all sessions
  3. Slides used in the trainings
  4. Content Creation Bootcamp workbook, including exercises, scripts, templates, and models
  5. My review with feedback of your content piece (as long as you get it in by the deadline!)

What do you REALLY get?

  • A take-you-by-the-hand process in creating your Purposeful Work Statement (which is crucial for understanding your USP and personal brand)
  • Coaching around your blocks and blind spots
  • Help narrowing down your content project that you’ll work on in the Bootcamp
  • Templates and models for almost any kind of business content piece you could write
  • Feedback on the actual content you create in the Bootcamp (must be turned in by date specified)
  • Accountability from me and the group to keep you on track with your goals and commitments
  • Creating powerful content that will move you forward toward your bigger business goals

What could you work on?
Well, the possibilities are pretty much endless,
but here’s a smattering of content project ideas:

  • Outline or plan for that book you’ve been meaning to start
  • New bio (because you’re always evolving) – and ALL the places that bio (and different versions of it) needs to go
  • Revamping the home page of your website – think headlines, video, language, your story…
  • Speaker one-sheet or package – another seemingly simple project that sneakily has several parts
  • Signature speaking topics with compelling descriptions – and figuring out how to market them
  • Outline and design of a free or new free gift – boy, talk about lots of pieces (especially since you’ve got me, and I’m the maximizer queen of follow-up)
  • Article series – yep, you need a plan and a timeline… and support!
  • Curriculum design for a new program – there’s the program, AND I bet I could show you a few things to really rock it!
  • How about a marketing plan for that new program? Think sales page, thank you page, thank-you email, marketing campaign, nurture campaign…
  • Challenge in any form (blog challenge, art challenge, be-yourself challenge) – what pieces do you need, what does it look like, how do you send it out, etc.?


And in case it’s important to you (remember that all calls will be recorded, but you probably do want to show up for the online lab and Q&As live!), here is the schedule:

Session 1
Session 2
Session 3
Session 4
Session 5
Powerful Content Training
Content Writing Lab Part 1
Open Q&A
Open Q&A
Content Writing Lab Part 2
Tuesday, November 29
Thursday, December 1
Tuesday, December 6
Thursday, December 8
Tuesday, December 13

All live sessions take place at 7:00pm eastern | 6:00pm central | 5:00pm mountain | 4:00pm pacific. It will all be recorded, so if you can’t make one or two sessions live, you can get the recordings!


Are YOU a good fit for the Content Creation Bootcamp? It’s for you if….

  • You want a step-by-step process to clarify who you are and what you do (so you can speak powerfully about what you do)
  • You are willing to work on your project
  • You want a system beyond just this Bootcamp to create content from here on out
  • You are ready to create some awesome content!
  • You want an expert eye on that content as well as get valuable feedback


Warniwarningng: In order to have something for me to review and give you feedback on, you will have to write! It’s not going to write itself. 🙂 My goal is to make that writing as effortless as possible so that you can create a powerful piece of content easily, quickly, and painlessly.

Even if you plan on using a copywriter to outsource your content, YOU still need to know what needs to be written, the main ideas and subpoints, and the valuable direction and juice that only can provide.


Finally, I only have room for 6 people in the Content Creation Bootcamp… if I’m going to provide high-quality feedback, review, and support for you and your content, I can only do that for a smaller number of people.


Are you ready?

YES! I’m ready to commit to me and my business – and that idea or project that’s going to move my business forward!

I understand that in addition to the 5 sessions, I will receive…

  • Downloadable video and audio recordings of all sessions
  • Slides used in the trainings
  • Content Creation Bootcamp workbook, including exercises, scripts, templates, and models
  • Feedback on the content I create
$497 button1
2 payments $275 button1

payment options and paypal


But don’t just listen to me… see what others have to say about working with me…

"With Dawn's wise counsel, expertise and coaching, I've shifted from "I can't write" to "I'm a writer, who knew?!" Under her guidance, I've successfully co-authored a chapter in a published book, drafted all my website copy, and started a blog! This came after years of "stuckness" and procrastination.

Dawn helped me get out of my own way by listening deeply to what I was saying, feeling and wanting. She then helped find creative strategies that fit me and provided constant encouragement and direct feedback along the way. She is a rigorous accountability partner, yet we shared a lot of laughter and fun too. I highly recommend Dawn - she is a wonderful person, trusted business partner and friend."

Lee Ann Wurster-Naefe, PCC

"I just wanted to check in and tell you how thankful I am for your guidance, support and warmth!! You are a light unmatched by any other!"

Arion Long

"Dawn has a gift for communicating the need to be clear about your message and who you are serving. I have found this advice helpful in defining my niche market and as a result, I have gained clarity in my communication of my larger mission."

"Before I started working with Dawn, I was struggling with how to revise the message on my association website. I felt it wasn't focused on what was best for my audience of virtual assistants. Once Dawn reviewed my content, she asked me to describe what I ultimately wanted visitors to do. Then she gave me some ideas around how to share that message and craft the content. As a result of Dawn's coaching, my association members have gotten engaged and helped with the new design. I have learned to keep asking 'what's in it for them' as I continue working on the site. Dawn is exactly what I needed -- an impartial set of eyes!"

"Coaching with Dawn was more than I expected. There was support for me as well as the sharing of techniques that were specific to me. Not only me personally in a broad sense, but also specific to where I was in my process. There were times when I would end our conversations having not only come to a realization about a problem or dilemma that I had not been aware of that was holding me back, but also with the solution to that dilemma. Things that I know, looking back, would have taken me weeks or months to work through, I was able to identify and problem solve after one session.

I had not acknowledged the extent to which my negative self-talk got in the way of my productivity and creativity. Dawn's gentle but firm approach was ceaseless in guiding to that awareness and encouraging me to take a more positive approach, not only to my project, but to myself. At this point, I am more supportive of myself and the creative process.

There were times in talking with Dawn that I already had all the answers; it just took the trust in the relationship that she built with me to confirm those answers. It's like talking through a situation with a best friend that you trust to tell you the truth that you already know. As a result of those experiences, I now trust myself more and spend less energy second guessing and more on just enjoying the process.

As a result of coaching with Dawn, I am going to finish the project that she helped me with. I realize now that my biggest enemy is my time/schedule and not some inherent weakness in my abilities."

Dessie Z.
Prunedale, California

"Dawn immediately touched my heart from the moment of our first conversation. She is authentic, warm, cheery and caring. I had the pleasure of being coached by a special someone that is connected and true to her Self. Her end result is always the same; for her clients to speak their inner voice. She regularly stated that every one of us has something important to share with the world. We just have to find a way to let it out without judgment and criticism. Dawn was my way of allowing the message to surface and let it go through writing.

Dawn gave me generous and much needed support and guidance to dig deeper, and still continue to be true to myself. We quickly gloss things over when deep issues arise, not wanting to face them, but Dawn continued to encourage me and always expected me to do my best. She challenged me to see things differently and to believe in my message, as well as the writing process.

Dawn’s coaching empowers and challenges you to work deep; to find the core of your thoughts; to hear your voice; and to authentically be who you really are. Her process of writing is very healing. I highly recommend Dawn for the novice to the advanced. She gave me the confidence and trust to believe in me. Thank you, Dawn. I bless you for all you have done to help me."

Desiree Leigh Thompson, Ph.D

"Dawn and I have done a lot of work on refining my business systems and marketing copy. I had done a lot of training with other teachers and had a good base started for my business. But Dawn's systems-oriented mind is really helping me take each part of my marketing and business and refine it. Dawn's encouraging feedback on my weekly accountability emails has been really helpful, as have just taking the time to write a detailed reflection on how I'm doing for the week. I've also really appreciated the monthly Just-Write Virtual Writing Workshops to have focused time for writing in community."

"Where do I start...Dawn is amazing! I chose to work with Dawn after learning about her approach on using systems to distribute all the content we hold in our heads and hearts. When I knew it was time to launch my Hustle with Heart coaching business, and all the content I had to share needed the right places to go, I chose Dawn as my coach to break things down into bite-sized pieces so I can accomplish things in a "floaty downstream" action way.

She helped me get clear on my purpose and my message ("my beacon"), then step by step coached me through harnessing the right social media platforms in the right way to share that message.

Today, 60 days after we started, I've got my daily message in place, I've built my website, have my podcast ready to launch, and am crystal clear on where to put my action and effort. I most love Dawn's calming presence, encouragement of me staying true to my message and letting that be my beacon, and her willingness to share her screen and walk me through the technical steps of things. She reminds me to stay aligned to my purpose and my beacon, and that I am making progress toward reaching those that need what I have to provide. THANK YOU, DAWN!!!


I’m looking forward to helping you create some pretty powerful content!