Authenticity swirlbullet Connection swirlbullet Sacred Space

Dawn purple left rotate shadowThese are my three top values, and they weave through everything I do, in my business as well as in my life. My life purpose is to help people bring their authentic selves into their daily lives.

For entrepreneurs and business owners, I believe it’s crucial to be authentic, and to let others see the real you. You’ve probably heard, “People do business with those they know, like, and trust.” So, I’m here to help you claim the amazingness that is you and then put that out into the world through your business.  Connection is everything you do internally with your business and externally to the world.  Sacred space is what I need myself and what I create to help people run successful businesses that feed their souls.

In 2002, I started a business to help small business owners run their businesses more efficiently. Together, we created systems and processes, brainstormed new products and programs, and designed marketing campaigns to make those products and programs soar. We worked on everything from product launches to organizational charts to long-term marketing plans. I’ve helped my clients take countless projects from a nugget of an idea to its fruition… a year-long program, sales website, membership community, dripped content for an online curriculum, and more.

I was also Chief Operating Officer of a virtual training university for seven years, overseeing fourteen departments and their staff, hired staff and recruited volunteers, helped make policy decisions, revamped outdated systems, helped create new systems, and more.

Over the years as my business has grown and I’ve worked with hundreds of entrepreneurs, I created all sorts of systems and processes to make this business of running a business easier. I’ve designed tools, programs, products, and classes for small business owners to help them uncover their deep message and purpose, and then align those with a strong, profitable, successful business that works for them… rather than for them working endlessly for their business.

Since 2005 I’ve been coaching entrepreneurs to clarify their message, focus on their goals, strategize those goals, and break them down into manageable actions.

Soulful Business Coach

My biggest strengths – and what create the value I bring to my private coaching clients and students in my training programs – are that I can form a process and system out of anything in order to simplify it, along with a warm, caring empathy (that sacred space again) to see to the heart of your issues when it comes to creating a smart, successful business.

I’m also a Strengths Performance Coach, and I’m giddy over the power of the CliftonStrengths® (formerly StrengthsFinder®) assessment.  I first took the assessment back in 2006 and immediately resonated with the concept that we’re better off playing to our strengths rather than the gargantuan task of getting our weaknesses up to par with our strengths.  In 2019, I became certified with Talent2Strength, an official Gallup partner.  (You can check out the Play to Your Strengths session I offer here.)

In tangible terms, what does that mean to you? It means that I’m amazing at helping you clarify your business goals, ensure you have systems in place to support those goals, co-create the do-able, smart actions to move you toward reaching those goals, and grow your business to new heights.

Why being authentic is important and the big lesson I learned

Several years ago, in a galaxy not-so-far away, I played it safe.  And small.  I did what I was good at (my Zone of Excellence, not necessarily my Zone of Genius), and people were happy to pay me to do it.

I was miserable.

I started my first business as a virtual assistant in the early 2000’s, and my practice was full almost immediately.  I amped things in 2008 as an online business manager, and, again, my practice was full.  I was also coaching and running a second company to help people create powerful marketing content and write from their souls.

My revenues were enough to support me and my family, but there always seemed to be some struggle, a sense of lack.

And it wasn’t just money.

After a time, I knew I needed to give up the OBM revenue stream, but, to be perfectly honest, I was scared out of my mind to do so.  The OBM line gave me a consistent, reliable income.  I was afraid that the other lines of my business wouldn’t measure up.

I was afraid of failure.

I was afraid to take a risk.  “What if I can’t make it? What if I suck? What if people don’t think I have anything worthy to offer?”

I was afraid of what people might think.

And it went on and on… honestly, for a few years.  I’m not proud of that.  Heck, I’ve been teaching and coaching people for years to “Be bold. Be brazen. Be you!” But I wasn’t living it.

It came to a choice point in the road.  Either play all out, or give it all up and just go get a job.  I gave myself two goals and six weeks to meet them.

I achieved both goals in three weeks.

I closed my OBM business, and I immediately felt a sense of relief.  I was happy.  I was living a more balanced life than I ever had.  I didn’t resent the work I had been doing.  I was now doing work I loved. I even had time for daily self-care (most of the time). Go figure.

Not surprisingly, my business grew, I signed on more clients, my programs filled, and people told me how much I helped them with their businesses. Clients re-upped their packages with me.

My lesson – what I teach and coach on and now actually LIVE – is to be your most authentic self and operate in your Zone of Genius and in alignment with your strengths.

Because the world needs me. And the world needs you.

The Deeper Why

The foundation of my business all along has been about the Deeper Why. I didn’t know to call it that way back in 2002, but over the years as I helped my clients grow their businesses – from a heart-centered, purpose-driven place – I realized we had to go DEEP.  I came up with a process I call the Deeper Why, and I use it constantly: from working with corporations (is that cool, or what? That a corporation wants to discover their Deeper Why!), to my private coaching clients, to giving speeches and workshops.

You could call that Deeper Why your soul purpose, your reason for being on this planet, or even your USP (Unique Selling Proposition).  And if you don’t know your Deeper Why, connect with me, and I’ll help you uncover, clarify it, and claim it to really boost your business.

For the record, my Deeper Why is to help people and companies use their gifts to the fullest and in the biggest way possible.

Other Blah Blah Blah you might want to know about me

I have a Bachelor of Arts in English and a minor in Business Administration from Southern Methodist University, Dallas, Texas. I also have certification in secondary education in English and business.

I was awarded honors in the following societies and programs:

  • Phi Beta Kappa Honor Society
  • Sigma Tau Delta English Honor Society
  • Golden Key National Honor Society
  • University Honors Program, SMU

In addition, I have been volunteering and working with people in some capacity of communication, marketing, and business since the early 1990s:

  • Volunteer for LIFT (Literacy Instruction For Texas)
  • English teacher at Austin Junior High, Irving, Texas
  • English-as-a-second-language teacher at LADO International College
  • Online business manager for over a decade, helping clients with all systems and processes, creating programs and products, designing and implementing marketing campaigns, and all writing projects and issues imaginable
  • Chief Operating Officer of a virtual training company for seven years, running the day-to-day operations as well as managing various departments and staff
  • Business coach and strategist since 2005, helping entrepreneurs with systems, strategy, and powerful content to move their businesses forward

The official bio

Dawn Shuler, CEO and CAO (Chief Action Officer) of The Shuler Group, has been working with business and communication all her life, from teaching English to working with companies to improve their communications, sales, and marketing. As a business coach and consultant since 2005, she helps her clients strategize goals, create efficient systems and processes, design more effective and powerful sales processes and presentations, and ensure powerful, consistent communication and customer service system throughout the organization.

She has thousands of hours of coaching and training individuals, business owners, executives, department staffs, and small business teams. In addition, Dawn has been trained in the BANKCODE® system, a personality profiling system that has been scientifically-proven to predict buying behavior. She is also a Strengths-Performance Coach, certified through Talent2Strengths, an official partner of Gallup and home of the famous CliftonStrengths® assessment (formerly StrengthsFinder®).

The personal stuff

And just for fun, here’s the personal (aka quirky) tidbits that make me a real person.

  • I’m not really “from” anywhere. I was born in the backseat of a car in Mississippi, moved to Virginia, moved to Pennsylvania, moved to Oregon, moved to Texas, all by the time I was in 4th grade.
  • I’ve lived in Maryland the longest of anywhere so far, over 20 years. But I know true Marylanders won’t let me say I’m from Maryland.
  • After I wrote my first complete novel, I put it on a shelf to never be published. (I have my reasons.)
  • My favorite word is “wonky.”
  • I love to quilt.
  • Dawn and fleece blanket

    Occasionally, I finish a craft project.

    I have 11 unfinished quilt projects in process. Sigh.

  • I love the color palette of purple, teal, green, and blue.
  • I adore action movies. As a matter of fact, Die Hard is one of my favorite Christmas movies. Numerous times we have decorated the Christmas tree watching Die Hard.
  • I also love classic movies, and Cary Grant makes me swoon.
  • There is only one true film version of Pride and Prejudice. I’ll happily give you a dissertation why.
  • As cliche as it is, I met my husband Mark in Las Vegas.
  • After a life of having dogs and never really liking cats, Mark and I were adopted by Kojo, the best kitty in the entire world.
  • Kojo follows us on walks through the woods, more well-behaved than any dog I’ve ever had.
  • I believe Kojo was sent to us by our spirit guides.
  • I’m a tea snob. I will not drink tea that comes in a bag.
  • We live in the “country” near Frederick, Maryland. And it’s country enough that we have our half-and-half delivered by the local dairy. And that half-and-half comes in glass bottles.
  • I have seen a black bear in my back yard, and that was an exciting day!
  • Mountains make me feel safe.
  • I’m not a big ocean girl. Too much activity and instability and DEEP freaking water. Give me a solid, stable, deep-to-the-earth mountain any day.
  • Mark and I plan on building a cabin on his island in Sitka, Alaska… an island that comes out of the ocean (yeah, I know) with a view of the tallest, most majestic mountains ever (now, do you get it?).

A final note before you go…

I believe in you… I really do.  One of my strengths (according to several assessments and my own belief) is individualization.  That means I am intrigued by the individual qualities of each person.  I want to hear what makes you unique, because I believe to the depth of my soul that each of is unique and has genius gifts to share with the world.  And that the world needs each and every one of us.

I believe in your business.  Your business is an extension of you, and it’s also probably an extension of your purpose, passion, and desire to serve the world.

I believe in your genius.  We all have a unique confluence of our gifts, skills, and experiences to create our Zone of Genius.  I want to see you put your genius out into the world, because that’s really the only way you’re going to feel fulfilled and that the world will be fully served.

I believe in connection and community.  We’re all in this together.  If I can help you in any way, please reach out. Don’t struggle alone.

May you have a smart business that feeds your soul,