[FUEL] The importance of working ON your business – 7 steps to making your business soar

By Dawn Shuler Michael Gerber in The E-Myth Revisited, talks about the importance of working ON your business, as opposed to working IN your business. The working in is the delivering of your business’s services or products: providing the service, fulfilling the product, writing the proposal, giving the class, hiring the vendors, firing the contractors, sending the reports to the CPA, ordering supplies. Working on your business is far different; it’s looking at the big picture, designing the marketing strategy for the next year, creating new products, deciding to expand, defining new roles and descriptions, professional development. Honestly, most entrepreneurs don’t spend enough time working ON the business. They’re much too caught up on the working IN side. Take a look at your to-do list; what’s on it? I bet it’s a lot of those Working IN tasks. The problem is that Working ON the biz isn’t an item on
Read More

[FUEL] 5 Pillars of Enhanced Employee Engagement

For many of us small business owners and entrepreneurs, we started our business from a deep core and purpose. Heck, even companies that are huge today started out small, and probably from some spark of passion. That spark, that purpose, is what I call the Deeper Why. We all have it personally, even if some of us search to clarify exactly what that it is. And companies have it (or they should, in my opinion). While I could maintain that most business owners and CEOs know their Deeper Why, what about all the employees and team members. Do they know the company’s Deeper Why? I contend that when everyone on board understand the Deeper Why of a company and their particular part in it, they’ll be more engaged, more inspired, and more likely to root for the company they’re working for, and not be some mopey employee who just shows
Read More

[FUEL] How to organize your ideas, even if you’re right-brained

By Dawn Shuler One of the biggest problems I see with entrepreneurs is what to do with all the ideas they have swirling around in their brains. We entrepreneurs love ideas and possibilities! But if we spin mentally with those ideas and never engage with them, we can get frustrated and overwhelmed. The trick is to get those ideas, thoughts, concepts, and plans out of your head. But if you’re not a left-brained type, you might get stuck with the HOW to get them out of your head. (And if you are left-brained, or a combo like me, these steps might help you as well.) See, you MUST get the ideas out of your head. Because you can’t move forward until you do. I think of all those ideas like strings, and they’re all tangled up with one another. So in that jumbled mess, you can’t see where one string
Read More

[FUEL] The Year of Floaty Downstream Action

By Dawn Shuler A few months ago, I had a business breakdown. I felt like I had been pushing, pushing, pushing. My inner well was depleted. A couple of weeks before that, I uncharacteristically cancelled a coaching client and essentially took the day off. The next two weekends, I was going to do some administrative work and bookkeeping to get caught up, and I just couldn’t bring myself to do it. Then, during a a supposed “work” day, I just couldn’t bring myself to do anything. I stared and stared at my computer, and nothing was happening. So, I took myself to my favorite red chair in the living room, lit candles, opened the windows, no music on, and I just listened to the wind chimes gently blow on the front porch. I wasn’t unhappy, just unmotivated. 🙂 Well, that’s not entirely true. It was more than just being unmotivated.
Read More

Let go and let in – Happy 2017!

I hope you’ve had a lovely holiday season so far and that you are looking forward to 2017 with relish! For many of us – and for many different reasons – 2016 has been a bit, shall we say, challenging. If you’re anything like me, you’re probably ready to say goodbye to 2016 and hello to 2017. While you may have your own end-of-year ritual, I happily share with you what I’m doing this time of year. First, is let go… I consciously and intentionally choose to let go of things, people, and situations that no longer serve me. What are you letting go of? Secondly, ask for and ready yourself to receive and allow what you’ve asked for. I ask for clarity, empowerment, abundance, and floaty downstream action. What are you asking for? I wish you great success, abundance, health, and happiness in 2017!    
Read More

One of my favorite stories…

Every year around Christmas, I read a collection of Christmas stories from a sci-fi author, Connie Willis. I love these stories, especially the first one. Every time I read this story, and especially the following passage, it makes me think about what it is we really want. My gift to you at the end of 2016 is this excerpt, as well as a great wish for you to believe you’re worthy of what you want and to ask for your heart’s desire. “When I was eight,” [Fred] said thoughtfully, “I asked for a computer for Christmas. Home computers were new then and they were pretty expensive, and I wasn’t sure I’d get it. I was a lot like Natalie Wood in Miracle on 34th Street. I didn’t believe in Santa Claus, and I didn’t believe in miracles, but I really wanted it.” “Did you get the computer?” “No. Christmas morning
Read More

[FUEL] Let go, let go, let go

By Dawn Shuler Whether it’s physical stuff, relationships, or old beliefs, sometimes it seems as if our lives are a repetitive process of let go of this, let go of that, let go of this other thing. It’s actually not a repeat of the same thing. It’s a peeling back of the layers of the onion. Each time you peel back one layer, reach one level of the game, there’s another level, another layer to conquer. Remember those racing video games in arcades? You do the dirt bike race, and you win! Yay! Then, the next course is in the Alps, and you come in second. Yay for you! Now onto the next course… And so it goes. You see the course in front of you, but that particular finish line is all you see. You don’t see the next course with its finish line flag, and the one after
Read More

Coloring In Style

Are you ready to play, expand your creativity, and find some peace in your day?  Let me introduce you to Coloring in Style!           You know how popular coloring books are these days.  Heck, you can’t walk into any store and NOT see coloring books.  I bet Home Depot even has coloring books! Yeah, it’s a thing, a trend. Maybe it will last.  Maybe it won’t.  I think coloring books aren’t just a flash-in-the-pan, though.  They’re so popular and ever-present because there is an increasing need for peace, meditation, beauty, creativity, and self-expression. I’m proud to announce that I’m one of the artists in the collaborative new coloring book, Coloring in Style.  What makes this coloring book different from others is that because there are 10 different artists, you can really expand your creativity and playfulness.  While Coloring in Style is a collaboration between 10 artists, only
Read More

What are the moments that are just waiting for you to notice?

I’m so excited to announce that I have finally published Find Your Moments, a collection of stunning photographs, each capturing the beauty of life that is all around us, some in surprising flashes. Each photo is accompanied by its special story as well as a Find Your Moments Tool to help you find meaning – in anything – every day. This book – and this movement – was inspired one day by a trip to Burnside Bridge, the famous “monument” at the Antietam Battlefield.  As I was taking pictures on a beautiful fall day in October, I was struck by the beauty of the crunchy leaves on the wooden bridge, along with the flowing water of Antietam Creek and the trees in the background.   It was a moment I wanted to capture – not just in my camera but in my soul.  There was beauty, quiet, peace, and the
Read More

[FUEL] How to Create an Amazing New Customer Experience

By Dawn Shuler You know what the most important thing about a new sale is? What happens AFTER the sale. Whether you sell flowers, watches, subscription boxes, coaching, healing services, or anything else in between, you need a strong onboarding process and new customer nurture campaign. Why? Well, because it costs five times as much to attract a new customer than to keep an existing one. Here’s another statistic: the probability of selling to an existing customer is 60-70%, while the probability of selling to a new prospect is 5-20%. (Source: http://www.invespcro.com/blog/customer-acquisition-retention/) What that means is that loyal customers are more likely to buy again and again, and it’s cheaper to sell to them than to try to sell to a brand-new person. The best way to make a customer a loyal one is to start out strong from the get-go with a clear onboarding process and a delightful customer
Read More