[FUEL] The importance of working ON your business – 7 steps to making your business soar

By Dawn Shuler Michael Gerber in The E-Myth Revisited, talks about the importance of working ON your business, as opposed to working IN your business. The working in is the delivering of your business’s services or products: providing the service, fulfilling the product, writing the proposal, giving the class, hiring the vendors, firing the contractors, sending the reports to the CPA, ordering supplies. Working on your business is far different; it’s looking at the big picture, designing the marketing strategy for the next year, creating new products, deciding to expand, defining new roles and descriptions, professional development. Honestly, most entrepreneurs don’t spend enough time working ON the business. They’re much too caught up on the working IN side. Take a look at your to-do list; what’s on it? I bet it’s a lot of those Working IN tasks. The problem is that Working ON the biz isn’t an item on
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[FUEL] 5 Pillars of Enhanced Employee Engagement

For many of us small business owners and entrepreneurs, we started our business from a deep core and purpose. Heck, even companies that are huge today started out small, and probably from some spark of passion. That spark, that purpose, is what I call the Deeper Why. We all have it personally, even if some of us search to clarify exactly what that it is. And companies have it (or they should, in my opinion). While I could maintain that most business owners and CEOs know their Deeper Why, what about all the employees and team members. Do they know the company’s Deeper Why? I contend that when everyone on board understand the Deeper Why of a company and their particular part in it, they’ll be more engaged, more inspired, and more likely to root for the company they’re working for, and not be some mopey employee who just shows
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[FUEL] How to organize your ideas, even if you’re right-brained

By Dawn Shuler One of the biggest problems I see with entrepreneurs is what to do with all the ideas they have swirling around in their brains. We entrepreneurs love ideas and possibilities! But if we spin mentally with those ideas and never engage with them, we can get frustrated and overwhelmed. The trick is to get those ideas, thoughts, concepts, and plans out of your head. But if you’re not a left-brained type, you might get stuck with the HOW to get them out of your head. (And if you are left-brained, or a combo like me, these steps might help you as well.) See, you MUST get the ideas out of your head. Because you can’t move forward until you do. I think of all those ideas like strings, and they’re all tangled up with one another. So in that jumbled mess, you can’t see where one string
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[FUEL] The Year of Floaty Downstream Action

By Dawn Shuler A few months ago, I had a business breakdown. I felt like I had been pushing, pushing, pushing. My inner well was depleted. A couple of weeks before that, I uncharacteristically cancelled a coaching client and essentially took the day off. The next two weekends, I was going to do some administrative work and bookkeeping to get caught up, and I just couldn’t bring myself to do it. Then, during a a supposed “work” day, I just couldn’t bring myself to do anything. I stared and stared at my computer, and nothing was happening. So, I took myself to my favorite red chair in the living room, lit candles, opened the windows, no music on, and I just listened to the wind chimes gently blow on the front porch. I wasn’t unhappy, just unmotivated. 🙂 Well, that’s not entirely true. It was more than just being unmotivated.
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